Global Journal of Human-Social Science, A: Arts and Humanities, Volume 22 Issue 7

© 2022. Muzafar Hamid & Dr. Syeda Afshana. This research/review article is distributed under the terms of the Attribution- NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0). You must give appropriate credit to authors and reference this article if parts of the article are reproduced in any manner. Applicable licensing terms are at https://creativecommons.org/ licenses/by-nc-nd/4.0/. Social Media and Meme Trolling: The Impact of Trolling through Memes in Kashmir By Muzafar Hamid & Dr. Syeda Afshana SocialMediaandMemeTrollingTheImpactofTrollingthroughMemesinKashmir Strictly as per the compliance and regulations of: Global Journal of HUMAN-SOCIAL SCIENCE: A Arts & Humanities - Psychology Volume 22 Issue 7 Version 1.0 Year 2022 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Online ISSN: 2249-460x & Print ISSN: 0975-587X Abstract- Memes have become part and parcel of everyday life. In the 21st century, they have changed the way people can absorb and disseminate information simultaneously. The growth of meme culture has given people a remarkable space for trolling on social media platforms like Twitter, Facebook, and Instagram. This paper will analyze the impact of engagement through memes on the youth of Kashmir. That is why meme pages have become rich news sources for the youth. Memes have become an inseparable element of the internet lexicon. Trolls, along with memes, have replaced traditional news sources like newspapers as the key source of information for teenagers. Memes are now recognized as a cultural unit because they are passed down from person to person. Trolling with memes is a common trend now in Kashmir. Since, the people of Kashmir are very much fond of memes; consumption is high among the youth of Kashmir. Though memes are not easy to understand, they help gain more information than any other source. Keywords: memes, social media, internet memes, kashmir, trolling. GJHSS-A Classification: DDC Code: 721.36 LCC Code: NA2810