Global Journal of Human-Social Science, A: Arts and Humanities, Volume 22 Issue 7

© 2022 Global Journals Volume XXII Issue VII Version I 35 ( ) Global Journal of Human Social Science - Year 2022 A Social Media and Meme Trolling: The Impact of Trolling through Memes in Kashmir community members" (typically anonymously). Trolling undermines the idea and function of genuine public discourse by encouraging incivility and division (Munger, 2017; Starbird et al., 2019). Trolling is also contagious: anyone can become a troll by exposing antisocial messages (Cheng, et al., 2017). lvarez- Benjumea and Winter (2018) found that most online communities include a formal or informal set of injunctive norms about undesirable conduct, including how the community sanctions trolling. If a deviation is detected, preventative and remedial actions are available (Fichman & Sanfilippo, 2015; Sanfilippo et al., 2017). Troll-face is a rage comic meme depicting a character with a sly grin, which is used to represent Internet trolls and trolling. It is one of the most famous and well-known comedic faces (Hagedorn & Connor, 2012). La Tercera has been dubbed "the father of memes" by Troll-face (Christiansen, 2018). In March 2012, a viral video showed fans of the Turkish team Eskişehirspor holding a banner with Troll-face and the message "Problem?" to protest a rule change ( Fruzsina, 2020). Even though they live and travel on internet and social media, trolls are not like memes. Trolls are never meant to be amusing but rather to disgrace and embarrass another person over internet. Trolls are cruel, and their goal is to make people laugh or mock them for whatever reason they have. The next day, I came across a remark entirely faithful to the current situation of having the habit of being urged to trash and troll anyone without hesitation. Trolling is often taken as negative comments on a person's physical behavior. Trolling mostly takes place on social media platforms. Sometimes it takes the lives of many people when it becomes extreme. Trolling has physical, mental, and economic influences on people. Memes are an essential tool for trolling because of their reach. It goes a long way and reaches thousands of people within seconds (Duberstein et al., 2004). e) Social media memes Internet memes are a new discourse popular in online forums, social media, and general Internet culture. The word "Internet meme" has become part of the netizen lexicon and has elevated meme distribution to a high-profile activity. According to Jenkins (2009), Internet memes are artifacts of participatory digital culture. Memes mostly placed on social media platforms like Facebook, Twitter, Instagram, etc., are known as "social media memes." Memes become viral instantly, and their virality depends upon their content. The success of memes is often linked to their content (Shifman, 2013). Communication on active social media sites such as Facebook and Twitter are evolving daily. People are increasingly interested in viral and hilarious content. Interment Memes link individuals on social media sites through comedy and variety, and people connect globally through sharing and commenting (Viriya, 2015). Social media applications are a group of Internet-based applications built on the ideological and technological foundations of Web 2.0 that allow the creation and exchange of user-generated content (Kaplan & Haenlein 2010). The new electronic independence re-creates the world in the image of a global village (McLuhan, 1964). II. R eview of L iterature Trolling on social media has become the trend among today’s live sportspersons, film stars, politicians, or any other person who can be trolled on social media by trollers. Trolling negatively portrays any person’s physical, social, or physiological state by trolls in a negative way. It can start with a simple saying between different people and affect them physiologically. A few studies look into trolls and their effects. Sarada says trolls create a public platform for candid reviews and satires. It may injure a person without lenity at times, yet it has a broader range of applications. When trolling is used as a constructive brighter element, it functions as a social change agent (Sarada, 2016). However, the concept of trolls or the existence of trolls alone explains why individuals can not have nice things in the online world. Trolls are undoubtedly annoying, and they can make life challenging. (Whitney, 2012). One of the first attempts to chronicle and explain online to trolls was Erin Jansen's Internet Dictionary book "Netlingo," published in the mid-1990s (Jansen, 2006). Trolling is classified as playful trolling, tactical trolling, strategic trolling, and conquest trolling, according to the Internet lexicon NetLingo. Morrissey claims that one of the goals of trolling is to make the victim appear dumb in front of other users on a social media network, causing embarrassment (Morrissey, 2010). In a 2005 study, Nicole defined memes as "a message sender that focuses on their audience first" in social media networks (Boyd & Ellison, 2008). Meme senders investigate the passively exposed people to the messages to analyze the target audience. When it comes to competing memes, such as rumor corrections, the first goal is to see whether the form of the meme can go viral or reach a larger audience. Celebrities on social media, particularly well- known Hollywood couples, are also affected when trolled on internet (Pham, 2019). In all seriousness, a prominent Indian actress has said that Pakistani Internet users are better trollers due to their superior sense of humor (Afzal, 2019). Trolling has become normal behavior on Internet, where a single comment may cause a hornet's nest to erupt. The "Do not feed the Trolls" guideline, an age-old saying, prohibits people from feeding the