Global Journal of Human-Social Science, A: Arts and Humanities, Volume 22 Issue 7

Volume XXII Issue VII Version I 36 ( ) Global Journal of Human Social Science - Year 2022 © 2022 Global Journals A Social Media and Meme Trolling: The Impact of Trolling through Memes in Kashmir animals that reside beneath bridges and making them strong enough to spring out when they wish to terrify passers-by. The goal behind adopting this to modern times is to stifle any potentially destructive debate by refusing to respond to the first unpleasant comment made (Cole & West, 2016). According to a study, "Personality qualities and social motives are linked to those who participate in online trolling, particularly on Facebook." As per the study, ‘The Dark Tetrad personality characteristics (i.e., narcissism, Machiavellianism, psychopathy, and sadism) were studied for their predictive usefulness in trolling behaviours on Facebook.’ The Global Assessment of Facebook Trolling (GAFT), The Dirty Dozen, The Short Sadistic Impulse Scale, and The Social Rewards Questionnaire were all completed by 396 people. "Traits of psychopathy and sadism predict Facebook trolling behaviour," but they discovered, "negative social potency has the most predictive utility." Furthermore, these findings suggest that "negative social reward motive may be a stronger predictor of individual trolling behaviour than negative personality features." (Craker & March 2016). An experiment was conducted with 667 volunteers recruited using a crowdsourcing site to study if trolling is an intrinsic character fault or if environmental conditions might encourage people to act like trolls. An experiment was conducted with 667 volunteers recruited using a crowdsourcing site. "According to the study, "First, individuals were given a test that was either extremely simple or very challenging," according to the study. Second, their moods were evaluated, and "those who completed the difficult exam were in a worse mood than those who did the simple test." "Subjects were invited to read an article and participate in the discussion section." "each new day," they were told, "they were required to leave at least one comment." "Three-fifths" of those who took the simple test and read impartial messages later wrote troll remarks. When "the individual either took the hard exam or saw trolling remarks," the trolling percentage jumped to 50%. "People exposed to the challenging exam and the troll postings trolled around 68 percent of the time," the researchers added. The findings show that "poor moods foster trolls and trolling breeds trolling" (Moscaritolo, 2017). Trolling is seen as a severe public issue and a concerning situation. An important example of severe trolling may be witnessed on the social media networking site Twitter. Twitter is the primary site where trolling has occurred for some years. Governments and society have yielded to popular demand to restrict and prohibit trolls from using the site but to no avail. Women are disproportionately targeted for chauvinistic trolling, with horrible trolls intimidating and threatening them (Nycyk, 2017). Trolling on Twitter is becoming more popular daily, causing considerable psychological damage and even death among its users. Charlotte Dawson, a well-known Australian model, and TV personality, is among the most well notable victims of trolling death (Webb, 2014). a) Role of internet memes in trolling Internet meme helps form opinion formation and has been an essential part of social life. Memes play various roles on internet, particularly in fast and easy information dissemination. On many occasions, memes have become the primary source of information for natives as they turn and are attracted to the memes made on news stories. (Lissi Lainesk, 2016). The research study, “Rogue Cops among Rogues: Trolls and Trolling on Social Networking Sites," examined why people engage in trolling and memes online. The study discovered that online anonymity and temporary identity suspension are common in computer-mediated communication, allowing people to "unleash" inappropriate urges in face-to-face interactions (Escartin, 2015). Trolls and memes have emerged as the most recent craze to sweep social media networking sites and are the most destructive and harmful for children and adults. Individuals have used Facebook, online forums, blogging, and newspaper comments as platforms and stages to attack others with insults, provocations, and threatening phrases (Abdul Rasheed PK et al., 2020). Trolling causes great distress for the recipients of the following messages. Trolling supporters see this as harmless fun, but it causes a deviation from fun for most people. Trolling is an inducement, including sending abusive comments across all social media platforms. It has another meaning used for bullying; no matter how we dress it up, it encourages people to make comments to others that elicit further comments (Jiffy, 2015). b) Trolling through memes in Kashmir In Kashmir, a classic example of local trolling is the well-known actress Zaira Wasim, who was trolled after her acting pictures in the film ‘Dangal’ went viral on Facebook and other social media platforms in 2016. Suresh Methew (2017) In his article “Here is How 'Dangal' Girl Zaira Wasim Was Trolled Online,” writes for the Quint about how she was trolled in Kashmir after her picture was posted on Facebook showing her meeting with the former Chief Minister of the erstwhile state of Jammu and Kashmir, Mehbooba Mufti, went viral on social media platforms, particularly on Facebook and Instagram. A class 12th topper, Aroosa Parvaiz, was recently trolled on internet for not wearing a hijab in Kashmir. In his news article “Trolling of Topper: How Class 12 Results Ended on a Sour Note in Kashmir”, Zaid Bin Shabir writes for the Kashmir Observer how, despite topping the class 12 th examination in the Kashmir division, Aroosa was trolled for not wearing a hijab (Shabir, 2022).