Global Journal of Human-Social Science, A: Arts and Humanities, Volume 22 Issue 7

© 2022 Global Journals Volume XXII Issue VII Version I 37 ( ) Global Journal of Human Social Science - Year 2022 A Social Media and Meme Trolling: The Impact of Trolling through Memes in Kashmir III. R esearch D esign a) Scope of the study This research paper studied the use of memes for trolling in Kashmir. Moreover, this research study examined the internet memes publicized through social media platforms in Kashmir. The research study also explored the impact of digital natives in Kashmir and their influence on trolling people. b) Hypothesis H0: Internet memes are primarily used for trolling and considered ‘ethically wrong’ by people in Kashmir. H1: Internet memes have brought a paradigm shift in trolling, and they have influenced the social media engagement of digital natives in Kashmir. IV. R esearch M ethodology The research study employed both qualitative and quantitative methods. When conducting a survey, a structured questionnaire was utilized as a tool. A survey of media consumers was used to determine the impact of these social media satires on people and their impact on social media engagement. Thirty digital natives were among the media consumers who were used to study the impact of trolling in Kashmir. The students were drawn from four Kashmir University departments through random sampling: Political Science, Mass Communication, History, Sociology, Islamic studies, Physiology, Urdu, Linguistics, Hindi, and Social Work. The sample was chosen using a primary random sampling method. V. V ariables Social media engagement, trolling involvement, and the paradigm shift in the discourse were dependent variables in the study, while internet memes were independent variables. Internet memes impact these dependent variables, as well as media consumers. VI. D ata C ollection and A nalysis Close-ended questions were analyzed through SPSS. Thematic analysis was used to analyze the open- ended questions submitted by students of the ten (10) departments of University of Kashmir. VII. F indings and I nterpretations 67% 33% Chart 1: Do you think internet memes are mostly used for trolling? Yes No