Global Journal of Human Social Science, C: Sociology and Culture, Volume 21 Issue 5

© 2021. Sebastián Urrutia Delgado. This research/review article is distributed under the terms of the Attribution-NonCommercial- NoDerivatives 4.0 International (CC BY-NC-ND 4.0). You must give appropriate credit to authors and reference this article if parts of the article are reproduced in any manner. Applicable licensing terms are at https://creativecommons.org/licenses/by-nc- nd/4.0/. Cultural Interactivity in the Digital Age By Sebastián Urrutia Delgado University of Chile Abstract- The essay addresses mediated communication in a context of technological convergence that has reorganized the logic of production and transmission of symbolic content worldwide. To do this, it focuses on the cultural dimension of participation that audiences have today, particularly on their ability to interact and the implications this has for the media industry and our society. This is particularly sensitive in the midst of a global pandemic, where long-term personal relationships that are important to our well-being are lost or modified. It describes some conceptual approaches that deserve some attention due to their relevance to the debate and their daily manifestation in social life. Finally, it warns of certain risks, particularly associated with some principles that may be threatened in this process of rearranging the media ecosystem. Keywords: audiences, convergence, interactivity, cultural participation, media. GJHSS-C Classification: FOR Code: 420399 CulturalInteractivityintheDigitalAge Global Journal of HUMAN-SOCIAL SCIENCE: C Sociology & Culture Volume 21 Issue 5 Version 1.0 Year 2021 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Online ISSN: 2249-460x & Print ISSN: 0975-587X Strictly as per the compliance and regulations of: