Global Journal of Human Social Science, C: Sociology and Culture, Volume 22 Issue 1

understanding of menstruation, along with their sharing of knowledge, impacted the respondents’ liking of reusable pads. These findings were further evaluated, using literature and the qualitative responses of the respondents to shed more light on the quantitative data. III. R esults The aim of the present study was to evaluate the effectiveness of a self-formulated campaign. The results from the statistical analyses are examined in detail. The implications of the research outcomes pertaining to the impact of workshop interventions on awareness of menstrual hygiene; evaluation of usage of reusable pads after awareness and distribution of pads; and impact of influencing factors on the likability of reusable pads. a) Evaluation of the Impact of Campaign on Awareness of Menstrual Hygiene and on the Level of Rating of Their Liking of the Reusable Pads Descriptive statistics and paired t-test analyses were conducted to evaluate the impact of the campaign on the awareness of menstrual hygiene among the participants. Furthermore, in order to gain a more in- depth understanding of the campaign on the specific age group of the sample, additional analyses were conducted. The specific age groups chosen were 8-15, 16-35, and 36-60 years old. Several multiple regression analyses were conducted to evaluate the impact of awareness of menstrual hygiene on the level of usage of reusable pads, first for the entire sample and then for the age categories. Table 1 represents the mean and standard deviation of the pre-awareness campaign survey and post awareness campaign survey. It can be observed that the awareness of menstrual hygiene increased from 2.19 (pre-campaign) to 5.54 (post-campaign) for all age groups. This constituted an increase of 153%. Table 1: Mean and Standard Deviation of the entire sample population of Pre- and Post-Campaign Survey Ratings of Awareness of Menstrual Hygiene (N=305) n Pre-campaign Awareness of Menstrual Hygiene score Post-campaign Awareness of Menstrual Hygiene score M SD M SD 305 2.19 1.14 5.54 1.74 A paired sample t -test was carried out to determine whether a significant difference exists in the mean scores of the sample population. Table 2 depicts that a significant difference exists between pre- campaign awareness of menstrual Hygiene (M= 2.19, SD= 1.14) and post-campaign awareness of menstrual Hygiene (M= 5.54, SD= 1.74), t (304) = 27.62 (higher than the t critical value of 1.97), p <.01. Hence, rejecting the null hypothesis 1a and retaining the alternate hypothesis 1b. Table 2: Summary of paired t-test scores of Pre- and Post-Campaign Ratings of Awareness of Menstrual Hygiene (N=305) Source Pre campaign score Post campaign score t p M SD M SD Awareness of Menstrual Hygiene 2.19 1.14 5.54 1.74 -27.62 0.000 Note.*p < .01 Therefore, this result suggests that the campaign was extremely effective in increasing the awareness of respondents in all age groups. At the same time, as the rating is out of 10, the improved mean rating of 5.54 still indicates that there is considerable room for improvement. Hence, rejecting the null hypothesis 1a and retaining the alternate hypothesis 1b. Furthermore, the regression analysis was performed and the predictive effect of the awareness of menstrual hygiene (on all age groups) on the liking of © 2022 Global Journals Volume XXII Issue I Version I 35 ( ) Global Journal of Human Social Science - Year 2022 C “Spot On & Off”: Evaluation of Effectiveness of Self-Formulated Menstrual Hygiene Campaign in Rural India