Global Journal of Human Social Science, C: Sociology and Culture, Volume 22 Issue 1

A paired sample t -test was carried out to determine whether a significant difference exists in the mean scores of the sample population. Table 2 depicts that a significant difference exists between pre- campaign awareness of menstrual Hygiene (M= 2.30, SD= 1.17) and post-campaign awareness of menstrual Hygiene (M= 5.50, SD= 1.73), t (186) = 23.26 (higher than the critical value of 1.97), p <.01. Hence, rejecting the null hypothesis 1a and retaining the alternate hypothesis 1b. Table 8: Summary of paired t-test scores of Pre- and Post-Campaign Ratings of Awareness of Menstrual Hygiene for Respondents Aged 16-35 (N=187) Source Pre campaign score Post campaign score t p M SD M SD Awareness of Menstrual Hygiene 2.30 1.17 5.50 1.73 -23.26 0.000 Note.*p < .01 Therefore, this result suggests that the campaign was extremely effective in increasing the awareness of respondents ages 16-35. At the same time, as the rating is out of 10, the improved mean rating of 5.50 still indicates that there is considerable room for improvement. The mean rating of 5.50 for respondents aged 16-35 is higher than that of respondents ages 8-15 (4.83). Hence, rejecting the null hypothesis 1a and retaining the alternate hypothesis 1b. The regression analysis was performed and the predictive effect of the awareness of menstrual hygiene (on respondents aged 16-35) on the liking of reusable pads was confirmed: b = 0.18, t (185) = 6.11 (higher than t critical value of 1.97), R 2 = 0.17, F (1, 185) = 37.34, p < .01 (Table 9). Essentially, post-campaign awareness of menstrual hygiene for 17 percent of the respondents’ liking of reusable pads. Hence, rejecting the null hypothesis 2a and retaining the alternate hypothesis 2b denoting that understanding on menstruation has an impact on the liking of reusable pads. Table 9: Summary of Regression Analysis of the Impact of Post-Campaign Awareness on Liking of Reusable Pads for Respondents Aged 16-35 (N=187) Source B SE B t p Constant 2.57 0.17 15.43 .000 Post awareness campaign 0.18 0.03 6.11 .000 R2 F 0.17 *37.34 *p < .01 B = coefficients SE B= standard error ( β ) =coefficients The linear equation for calculating the liking of reusable pads is as follows: liking of reusable pads = 2.57 + 0.18 * (rating of post-campaign awareness). d) Respondents Aged 36-60 This section of the results section focuses on the results of respondents in the age group of 36-60 years old. Table 10 represents the mean and standard deviation of the pre-awareness campaign survey and post awareness campaign survey. It can be observed that the awareness of menstrual hygiene increased from 2.08 (pre-campaign) to 6.27 (post-campaign) for all age groups. This constituted an increase of 201.4%. Volume XXII Issue I Version I 38 ( ) Global Journal of Human Social Science - Year 2022 © 2022 Global Journals C “Spot On & Off”: Evaluation of Effectiveness of Self-Formulated Menstrual Hygiene Campaign in Rural India