Global Journal of Human Social Science, C: Sociology and Culture, Volume 22 Issue 1

Table 10: Mean and Standard Deviation of the entire sample population of Pre- and Post-Campaign Survey Ratings of Awareness of Menstrual Hygiene for Respondents Aged 36-60 (N=64) n Pre-campaign Awareness of Menstrual Hygiene score Post-campaign Awareness of Menstrual Hygiene score M SD M SD 305 2.08 1.10 6.27 1.67 A paired sample t -test was carried out to determine whether a significant difference exists in the mean scores of the sample population. Table 2 depicts that a significant difference exists between pre- campaign awareness of menstrual Hygiene (M= 2.08, SD= 1.10) and post-campaign awareness of menstrual Hygiene (M= 6.27, SD= 1.67), t (63) = 18.81 (higher than the critical value of 2.00), p <.01. Hence, rejecting the null hypothesis 1a and retaining the alternate hypothesis 1b. Table 11: Summary of paired t-test scores of Pre- and Post-Campaign Ratings of Awareness of Menstrual Hygiene for Respondents Aged 36-60 (N=64) Source Pre campaign score Post campaign score t p M SD M SD Awareness of Menstrual Hygiene 2.08 1.11 6.27 1.67 -18.81 0.000 Note.*p < .01 Therefore, this result suggests that the campaign was extremely effective in increasing the awareness of respondents ages 36-60. At the same time, as the rating is out of 10, the improved mean rating of 6.27 still indicates that there is considerable room for improvement. The mean rating of 6.27 for respondents aged 36-60 is higher than that of respondents ages 16-35 (5.50). Hence, rejecting the null hypothesis 1a and retaining the alternate hypothesis 1b. The regression analysis was performed and the predictive effect of the awareness of menstrual hygiene (on respondents aged 36-60) on the liking of reusable pads was confirmed: b = 0.26, t (62) = 5.70 (higher than t critical value of 2.00), R 2 = 0.34, F (1, 62) = 32.51, p <.01 (Table 12). Essentially, post-campaign awareness of menstrual hygiene accounts for 34 percent of the respondents’ liking of reusable pads. Hence, rejecting the null hypothesis 2a and retaining the alternate hypothesis 2b denoting that understanding on menstruation has an impact on the liking of reusable pads. Table 12: Summary of Regression Analysis of the Impact of Post-Campaign Awareness on Liking of Reusable Pads for Respondents Aged 36-60 (N=64) Source B SE B t p Constant 1.97 0.29 6.79 .000 Post awareness campaign 0.26 0.045 5.70 .000 R2 F 0.34 *32.51 *p < .01 B = coefficients SE B= standard error ( β ) =coefficients © 2022 Global Journals Volume XXII Issue I Version I 39 ( ) Global Journal of Human Social Science - Year 2022 C “Spot On & Off”: Evaluation of Effectiveness of Self-Formulated Menstrual Hygiene Campaign in Rural India