Global Journal of Human Social Science, C: Sociology and Culture, Volume 22 Issue 1

On being asked if the respondents shared their knowledge with other people, 72.8% of the respondents said yes, thus showing a high willingness to share knowledge and spread awareness among people. g) Respondents saying ‘Yes’ to Sharing Knowledge The regression analysis was performed and the predictive effect of the awareness of menstrual hygiene of respondents saying ‘yes’ to sharing knowledge on the liking of reusable pads was confirmed: b = 0.12, t (220) = 5.25 (higher than t critical value of 1.97), R 2 = 0.11, F (1, 220) = 27.52, p < .01 (Table 13). Essentially, post- campaign, the awareness of menstrual hygiene for those respondents who said “Yes” to sharing knowledge accounted for 11 percent of their liking of reusable pads. Hence, rejecting the null hypothesis 3a and retaining the alternate hypothesis 3b. Table 13: Summary of Regression Analysis of the Impact of Post-Campaign Awareness on Liking of Reusable Pads Among Those Who Shared Knowledge (N=222) Source B SE B t p Constant 2.93 0.14 20.25 .000 Post awareness campaign 0.12 0.02 5.25 .000 R2 F 0.11 *27.53 *p < .01 B = coefficients SE B= standard error ( β ) =coefficients The linear equation for calculating the liking of reusable pads is as follows: liking of reusable pads = 2.93 + 0.12 * (rating of post-campaign awareness) h) Respondents saying ‘No’ to Sharing Knowledge The regression analysis was performed and the predictive effect of the post-campaign the awareness of menstrual hygiene for those respondents who said “no” to sharing knowledge on the liking of reusable pads was confirmed: b = 0.25, t (81) = 4.46 (higher than t critical value of 1.99), R 2 = 0.20, F (1, 81) = 19.90, p < .01 (Table 14). Essentially, post-campaign, the awareness of menstrual hygiene for those respondents who said “no” to sharing knowledge accounted for 20 percent of their liking of reusable pads. Hence, rejecting the null hypothesis 3a and retaining the alternate hypothesis 3b. Table 14: Summary of Regression Analysis of the Impact of Post-Campaign Awareness on Liking of Reusable Pads Among Those Who Shared Knowledge (N=83) Source B SE B t p Constant 1.96 0.28 7.13 .000 Post awareness campaign 0.25 0.06 4.46 .000 R2 F 0.20 *19.89 *p < .01 B = coefficients SE B= standard error ( β )=coefficients The linear equation for calculating the liking of reusable pads is as follows: liking of reusable pads = 1.96 + 0.25 * (rating of post-campaign awareness) IV. D iscussion In the present study, the result suggests that the campaign was extremely effective in increasing the awareness of respondents aged 36-60. At the same © 2022 Global Journals Volume XXII Issue I Version I 41 ( ) Global Journal of Human Social Science - Year 2022 C “Spot On & Off”: Evaluation of Effectiveness of Self-Formulated Menstrual Hygiene Campaign in Rural India