Global Journal of Human Social Science, C: Sociology and Culture, Volume 23 Issue 3

Language, Culture and Emotions in Communication: Semiotic Dimension Iskhakova Zemfira Zulfugarovna Abstract- Language and culture are inseparable: it is impossible for a language to exist that is not immersed in the context of culture, and a culture that does not have a structure like a natural language in its center. Within the framework of the study of the emotional sphere of a person in a crosscultural aspect, a linguistic personality appears in such a significant image as Homo Sentiens, or an emotional person. Reflecting in language, emotions acquire the status of emotiveness. The results of the linguo-semiotic cross-cultural analysis are accumulated in the content of the invariant emotive-indicative field. Generally, linguo-semiotics, including emotive semiotics, occupies a central place in the "family of sciences", since without receiving, storing and transmitting information, human life is impossible, including the dialogue of cultures. Keywords: homo sentiens, culture, language, semiotic system, cognition, emotions, invariant emotive-indicative field, emotive codes. I ntroduction chieving mutual understanding in crosscultural emotional communication is possible if we consider this issue from the perspective of the science of language, namely, such areas as linguoculturology, linguosemiotics, emotiology, while language and culture are considered as systems with represented semiotic models. So, culture is represented by that sign system, which is organized in a certain way. Indeed, the main feature of culture is seems like the moment of organization, which manifests itself as a certain amount of rules, restrictions imposed on a given system, since “culture is a historically formed bundle of semiotic systems (languages), which can be formed into a single hierarchy (supra-language), but can represent itself the symbiosis of independent systems" 1 .Culture is the most perfect mechanism created by mankind that transforms entropy into specific information. According to the authoritative opinion of Yu. M. Lotman, “culture is a generator of structure, and by this it crea te s a social sphere around a person, which, like the biosphere, makes life possible” 2 . However, in order to fulfill this role 1 Lotman Yu.M. Inside thinking worlds. (Human - Text - Semiosphere - History). - M .: Languages of Russian culture, 1999. - S. 398. 2 Lotman Yu.M. Inside thinking worlds. (Human - Text - Semiosphere - History). - M .: Languages of Russian culture, 1999. - S. 488. of the generator of structurality, culture must have a structural “stamping device” within it. The function of orderliness in the cultural system is performed by natural language. It would be appropriate to emphasize that in real-historical functioning, language and culture are inseparable: it is impossible for a language to exist that is not immersed in the context of culture, and a culture that does not have a structure like a natural language in its center. Thus, the ordered structuring of culture is due to the sign system of natural language, which acts as the center of all semiotic systems of culture. In turn, the centrality of the natural language in the cultural system makes it possible to represent culture as a set of communicative systems. As for the study of the national and cultural specifics of a linguistic sign, here it should be taken into account the civilizational component of culture, which implies "the results of the economic activity of people in accordance with the passage of various stages of technical and technological development of a given community." 3 So, studying the typology of cultural spaces, Yu.M. Lotman notes the influence of the landscape on the culture of the people, including writt е n language. The space between the Balkans and North Africa, the Near and Middle East, the Black and Mediterranean Seas, according to the scientist, is a "pot of constant mixing of ethnic groups, continuous movement, collision of different cultural and semiotic structures " 4 , which creates the preconditions for the creation of a single writt е n language, due to the ontological tendency of the language for functionality. Consequently, in the course of researching linguocultural and typological directions, it is important to take into account the belonging of the cultures to a single civilization. According to the research carried out by the famous cultural scientist R. Lewis, the main civilizations of the modern world are divided into Western and Eastern in terms of the priority of the individual and the principle of collectivism. In addition, R. Lewis divides the world into monoactive, polyactive and reactive from the standpoint of using time. If in monoactive cultures it is 3 Ivanova S.V. Linguoculturological aspect of the study of linguistic units: Abstract dissertation. ... doc. philol. sciences. - Ufa, 2003 .-- P.9. 4 Lotman Yu.M. Several thoughts on the typology of cultures // Languages of culture and problems of translatability. - M .: Nauka, 1987 .-- S. 3-11. A © 2023 Global Journals Volume XXIII Issue III Version I 9 ( ) Global Journal of Human Social Science - Year 2023 C Author: The Russian Presidential Academy of National Economy and Public Administration, Moscow, 119571, pr. Vernadsky, 84, Institute for Social Sciences, Professor, Doctor of Philology, Department of International Policy and R eg ional Studies. e-mail: prof_zemfira@hotmail.com