Global Journal of Human Social Science, C: Sociology and Culture, Volume 23 Issue 3

b) Content Analysis Content Analysis is a systematic reading of a body of text images and symbolic matter not necessarily from an author's or user’s perspective. Content analysis is the study of recorded information or information that has been recorded in text media or physical items systematically we collect data from a set of texts. Content analysis is very widely used in mass communication research fields. ( Learn How to Conduct Content Analysis: Research Method , 2020) The quantitative content analysis basically focused on facts from the text are presented in the form of frequency expressed as a percentage or an actual number of key categories. Qualitative content analysis is a concept chosen from examination and expresses an underlying meaning that is dormant content we are analyzing. the researcher must familiarize him or herself with the data and he or she has to read through the transcribed data to obtain a sense of the whole. we need to develop the meaning and connect the meaning units with our research questions. ( Learn How to Conduct Content Analysis: Research Method , 2020) Content analysis can be used in various fields, including gender and media studies. It has various possible goals like finding correlations and patterns in how concepts are communicated; understanding the intentions of an individual, group, or institution. (Luo, 2021) It was necessary to select and observe 14 codes to extract important information about the representation of the female protagonist. From that perspective, Content Analysis is the most suitable method. Therefore, Content Analysis Method has been used in this study. III. R esults For the content analysis, three movies are taken as samples and the representation of the movie's female protagonist has been observed. 20 scenes in Black Widow movie, 10 scenes in Suicide Squad movie, and 14 scenes in Birds of Prey movie have been analyzed. Results are converted to percentages for easy understanding. On-Screen Time Figure 1 In the movie Black Widow, Natasha got 67% On-Screen Time in the whole movie. Other characters have not had a chance to act for so long. Harley Quinn also got 61% on-screen time in Birds of Prey which is the highest in this movie. However, the main female character in Suicide Squad got only 40% On-Screen Time which is less than other characters. Conversation Topic 67% TIME 40% TIME 61% TIME 33% TIME 60% TIME 39% TIME BLACK WIDOW SUICIDE SQUAD BIRDS OF PREY FEMALE PROTAGONIST OTHER CHARACTERS © 2023 Global Journals Volume XXIII Issue III Version I 31 ( ) Global Journal of Human Social Science - Year 2023 C Gender Representation in Female Superhero Movies 70% SCENE 32% SCENE 64% SCENE 30% SCENE 29% SCENE 36% SCENE 0% SCENE 39% SCENE 0% SCENE BLACKWIDOW SUICIDE SQUAD BIRDS OF PREY WORK ACTION LOVE OR ROMANTICISM Figure 2