Global Journal of Human Social Science, E: Economics, Volume 21 Issue 4

III. R ole of S ocial M edia and I nternet India has a huge population which gives it an upper hand in social media. Social media plays a big role in Branding, Early Feedback, Marketing, and many more domains. A product launched by a person popular on social media gets noticed with more ease. a) Branding India has a huge population which gives it an upper hand in social media. Social media plays a big role in Branding, Early Feedback, Marketing, and many more domains. Social Media increases the amount of exposure a brand receives and increases traffic. It helps brands penetrate deeper into the audience which is the goal of most startups in their early stage. Having a strong social media presence allows a brand to develop business partnerships, reduce marketing costs and improve sales which they couldn’t do before. This brings India a new wave of opportunity which most Indian youths are taking advantage of to do what they truly love. This even increases jobs by introducing new jobs such as social media optimizer, social media Influencer, Social media marketing, and many more . b) Marketing Most startups use social media to grow their user base and conduct marketing activities for many reasons. It’s cheap, you can select your target audience, has become powerful with increased screen time of the newer audience, and has many other benefits. Small businesses that earlier had a hard time getting people to know them can now put the ads online and attract customers in a single day. AdSense, Facebook ads, Instagram Ads are now better than the traditional method of marketing and more cost-efficient. This helps small businesses in India to grow and evolve faster according to their user’s needs. c) Testing New Ideas Startups with new ideas can broadcast their idea to the world easily and even get feedback directly from the audience. Early feedbacks are helping a lot. They let the brands understand the demand of their customers and provide them with better quality products. Thus, social media is a goldmine of opportunities for budding startups in India and it gives the Indian youth the freedom to run their initiative without any funding problems at their early stage. Social media provides a ton of opportunities to start-ups but it’s in people’s hands to use it to its fullest. IV. C onclusion India as a civilization is very old and as a country is very new, this newness can benefit India in the business and economic field but it still has a long way to go if it doesn't cultivate and encourage the startup culture. But when this happens it might help India very greatly. New technologies are social media which are mostly looked down upon by the older generation can benefit the youth in a great way. The education system of India currently is very poor and kills the talent of many young minds. But still few people are creating startups and helping others to do the same. These startups will however benefit India in a very great way as many startups like Zomato and Meesho . As Economies around the world are developing faster than ever India needs to develop even faster. R eferences R éférences R eferencias 1. Economic Development in India - https://en.wiki pedia.org/wiki/Economic_development_in_India 2. Analyzing the start-up ecosystem of India: A Twitter analytics perspective - https://www.emerald.com/ insight/content/doi/10.1108/JAMR-08-2019-0164/ full/html 3. The Importance of social media for Start-ups - https://karim-ouda.medium.com/the-importance-of- social-media-for-startups-7d116dfcf664 4. Developing India with Start-ups - https://medium. com/@Srinethi/developing-india-with-startups-b8fe 65a2e58a 5. Tech-Start-ups: A milestones for Indian Economy - https://www.researchgate.net/profile/Chidambaram- Alagappan-2/publication/349395282_TECH-START UPS_A_MILESTONE_TO_INDIAN_ECONOMY_Articl e_by/links/602e3410299bf1cc26d2aea7/TECH-STA RTUPS-A-MILESTONE-TO-INDIAN-ECONOMY- Article-by.pdf 6. Growth of start-up ecosystems in India - https:// www.researchgate.net/profile/Surbhi-Jain-8/publica tion/322735206_Growth_of_Startup_Ecosystems_in _India/links/5a71b7dfaca272e425ee67f2/Growth-of- Startup-Ecosystems-in-India.pdf 7. Challenges and Issues Faced by Start-up Companies in India - http://www.aims -international. org/aims16/16ACD/PDF/A-171-Final.pdf 8. Venture Capital, Technology and Innovative Start- ups in India - http://techmonitor.net/tm/images/2/ 25/19jan_mar_sf3.pdf Volume XXI Issue IV Version I 52 ( E ) Global Journal of Human Social Science - Year 2021 © 2021 Global Journals Need of a Better Start-Up Ecosystem in India