Global Journal of Human Social Science, E: Economics, Volume 22 Issue 3

36% of those surveyed are doctors in different branches of knowledge. The presidents of the Chamber of Commerce and the Chamber of Tourism attended. A Seminar-Workshop was held where 57 businessmen and professionals from the sector participated. V. R esults a) Identification of entrepreneurs and their perception of tourism in Pastaza Stakeholders participation in planning tourism on surveys and interviews with many tourism stakeholders in Pastaza, allowed the community to be involved and to learn about the key principles helping to create unions and foster cooperation. Furthermore, by means of these actions, criteria were shared on tourism benefits and threats from the point of view of the community, professionals, government managers and public entrepreneurs. Understanding tourist environment of the sector in Pastaza, based on SWOT analysis, will give the chance to define strategic lines of action that can be organized to ensure the sector stability, but above all this to favor its growth. Those ones consulted attribute similar importance to internal factors (Weaknesses and Strength) as to external factors (Opportunities and Threats). However, there is consensus among those ones consulted on the need to increase the socioeconomic weight of tourism in the province. In addition, they recognize that there are problems in the province on basic aspects to achieve tourism real development demanding a greater national institutional support. Table 3 Table 3: Elements of touristic environment in Pastaza province Strengths Weaknesses 1 Amazonia with great diversity at a global level. 11 Lack of promotion and marketing channels. 2 The existing natural, cultural and historical heritage. 12 Limited integration between tourism and the rest of the sectors. 3 Need to increase the sector weight. 13 Lack of strategies for tourism development in the region. 4 Hospitality and peacefulness 14 Lack of information for decision making. 5 Being close to destinations with a large flow of visitors. 15 15 Seasonality and tourists stay. Opportunities Threats 6 National policy on conscious tourism. 16 Lack of promotion and marketing channels. . 7 Creation of new marketing channels. 17 Geographical situation. 8 Tourism as a catalyst for Amazonia development. 18 Meteorological instability affecting tourist offer. 9 Tourism for poverty reduction. 19 Strong competition with tourism markets in the region. . 10 Tourism for environmental protection. 20 National and international economic situation. Source: Based on a workshop seminar held in 2016, 2019 Analysis’ elements related to tourist environment being ranked based on the ratings given by the experts. Table 4 Table 4: Elements at SWOT Analysis tied to the touristic environment in Pastaza province Item Elements* Rate Order Strength 1, 2, 3, 4, 5 4,24 IV Opportunities 6, 7, 8, 9, 10 4,25 III Weaknesses 17, 18, 19, 20 4,26 II Threats 11, 12, 13, 14, 15 4,31 I *Elements identification as per numbers appearing within the list on Table 3 Source: Based on survey results. © 2022 Global Journals Volume XXII Issue III Version I 65 ( ) Global Journal of Human Social Science - Year 2022 E Tourism and Economy Growth in the Ecuadorian Province of Pastaza