Global Journal of Human Social Science, G: Linguistics and Education, Volume 23 Issue 3

Table 4.2: Frequency of Different Combination In this study, there are only eight collocations at the Apple event, and they are listed in the table 4.2.It can be found that at the site of Apple's press conference, oral presentation is the main auditory mode media, so there are many collocations with it, which are five groups of collocations. And it can be found that the company in order to create a typical product texture, every time the animations appear with oral presentation or music. In general, in order to ensure the clarity and simplicity of the message, it is rare to use multiple media at the same time. As can be seen from the results, the combination of two media is the most common collocation, which is 211 times in total. The three media were matched for 25 times, and the four media were matched for 1 time, while the five media did not appear together at the same time during the whole conference. ii. Different Combination in Complementary Relation In order to figure out the similarities and differences among different frequency of the multimodal relations and the synergies between the auditory mode and visual mode in Apple Product Launch Conference, the figures are concluded as follows. 1. Reinforced Relation In the reinforced relationship, one mode acts as the major channel of communication, while other modes play merely the complementary role. In the following part, the most commonly used two relations will be illustrated further with examples. © 2023 Global Journals Volume XXIII Issue III Version I 85 ( ) Global Journal of Human Social Science - Year 2023 G A Study of Different Modes’ Synergy from the Perspective of Multimodal Discourse: Taking Apple Product Launch Conferences as an Example