Global Journal of Human Social Science, G: Linguistics and Education, Volume 23 Issue 3

From this example, it can be seen that if one watches the picture only without the sound assistance, what the picture intends to communicate can barely be understood. Unless the audience heard what the speaker supplemented the material that the new iPhone XS made of or the text on the screen. The auditorymode will fail to play its function without the support of the picture. The It in this sentence can hardly be understood what it refers to so as to need the help of the picture to show its subject. Therefore, it can be concluded that the auditory mode serves as the primary means and the visual mode secondary, whose function is to complement and reinforce the auditory mode. 2. Non-reinforced Relation The non-reinforced relationship can be defined as that neither of the two modes can be omitted and they interact with each other closely. There is no appearance of the intersection relationship during the conference, 20 coalition relationship in the conference, and The coordination relationship which has been used for 105 times in Apple Event 2018. The coordination relationship contains diverse modes to conduct the complete meaning in the discourse. For instance, (485) It's a 12 megapixel, wide angle camera, the exact same wide-angle camera in the XS and XS Max, so it's our new generation sensor that's larger with bigger pixels, optical image stabilization, twice as many focus pixels, faster f1.8 aperture, Apple design lens and the new improved true tone flash as well. In this example, there are two modes here, the visual mode and the auditory mode, and the main mode is the auditory mode as the meaning is primarily expressed by the speaker. However, the audience is exposed to too many technical jargons, which are obscure for layman even in written form, let alone in auditory form. Therefore, the oral presentation in this section can not convey the meaning alone, and these technical jargons are well illustrated by the picture and texts showed on the screen. Neither of the two modes can convey the complete meaning on its own term. iii. Different Combination in Non-Complementary Relation Table 4.4: Frequency of Different Combination in Non-complementary Relationship The table 4.4 indicated the frequency of different combination in non-complementary relationship in Apple Event 2018. The non-complementary relation refers to a relationship in which the second mode does not have contribution to the entire meaning. And the non- complementary relationship can be further divided into three kinds: inclusion, overlapping and context interaction relationships. The inclusion relationship is not frequently used during the Apple Event 2018, which only appeared 6 times totally. 7 times of context interaction relation in total which all are the combination of Oral presentation, Animation and Music. © 2023 Global Journals Volume XXIII Issue III Version I 87 ( ) Global Journal of Human Social Science - Year 2023 G A Study of Different Modes’ Synergy from the Perspective of Multimodal Discourse: Taking Apple Product Launch Conferences as an Example