Global Journal of Human Social Science, H: Interdisciplinary, Volume 22 Issue 7

i. Table 4: Results of the regression for hypothesis 3 rd Model Unstandardized Coefficients Standardized Coefficients T F Adjusted R Square B Std. Error Beta 1 (Constant) 17.605 0.760 23.180* 127.064* 0.50 Product Quality 0.035 0.012 0.094 2.954* Brand Name 0.042 0.012 0.114 3.424* Product satisfaction 0.215 0.020 0.351 10.546* Dependent Variable: Behaviour of respondents; *Significant at 5 percent level; Source: Computed from primary data From the results it can be inferred that the F value of 127.064 is found to be significant at 5 percent level and hence hypothesis-3 is rejected. These results suggest that Behavioural Intention leading respondents to buy Agribusiness products depends on Product Quality, Brand Name and Product satisfaction (customer satisfaction after the usage of products). Further the adjusted R Square value of 0.5 from the table-4 indicates that 50 percent of such Behavioural Intention to buy Agribusiness products is contributed by Product Quality, Brand Name and Product satisfaction (customer satisfaction after the usage of products). The t values of 2.954, 3.424, and 10.546 corresponding to Product Quality, Brand Name and Product satisfaction (customer satisfaction after the usage of products), are found to be having significant effects on model conceived. More specifically Product satisfaction is found to be having significant superior effect on Behavioural Intention to buy Agribusiness products with a higher t value of 10.546 and Brand name is found to be having next significant effect on Behavioural Intention to buy Agribusiness products with a second higher t value of 3.424. Also, Product Quality is found to be having significant effect on behavioural Intention to buy Agribusiness products with a least significant t value of 2.954. b) Findings 1. Product Quality-(factor of purchase) of Agribusiness Products and Age of Respondents, Specifically age group of 25 to 34 years and 45-55 years differs in their factor of Product Quality-(factor of purchase) of Agribusiness Products and Age of Respondents. Similarly, age group of 25 to 34 years and 55 and above years differs in their factor of Product Quality- (factor of purchase) of Agribusiness Products and Age of Respondents such as Product quality. Also, age group of 35 to 44 years and 45-55 years differs in their factor of purchase such as Product quality. In same manner age group of 35 to 44 years and 55 and above years differs in their factor of purchase such as Product quality. 2. Further from the mean it is found that 45 to 55 age group has better purchase experience regarding Product Quality-(factor of purchase) of Agribusiness Products than 25 to 34 years. Similarly 45 to 55 age group has better Product Quality-(factor of purchase) experience of Agribusiness Products than 34-44 years. Also, 55 and above age group has better purchase experience regarding quality of Agribusiness Products than 25-34years. In the same manner age group of 55 and above has better purchase experience regarding quality of pesticides than 45-55years. 3. Brand Name - (factor of purchase) decision between different Age groups of respondents such as 25-34, 35-44, 45-55 and 55 & above are not found to be significant. Hence, no variations were reported and we explored that brand name of Agribusiness products does not influence any age group of respondents to purchase certain Agri products. VII. I mplications 1. The major implications of this study are to create agribusiness entrepreneurship as a significant device to change rural economy of Jammu and Kashmir. Current circumstance of agribusiness entrepreneurship has incredible qualities and more opportunities in the competitive business climate. Hence, agribusiness entrepreneurs should serve their customers with quality of products rather than brand name 2. UT of Jammu and Kashmir has to be increased the agribusiness production according to demands of the agro based industry at the large extent with the quality. It requires making the exploration on various parts of agribusiness venture models. VIII. C onclusion It is important to create agribusiness entrepreneurship as a significant device to change rural economy of Jammu and Kashmir. Current circumstance of agribusiness entrepreneurship has incredible qualities and more opportunities in the competitive business climate. While as, the Jammu and Kashmir has some shortcoming and the threats, which are important to dispose of with cautious arrangements at macro level and micro level. Jammu and Kashmir has to be increased the agribusiness production according to Agribusiness Entrepreneurs and their Market Share Volume XXII Issue VII Version I 42 ( ) Global Journal of Human Social Science - Year 2022 © 2022 Global Journals H