Global Journal of Human Social Science, H: Interdisciplinary, Volume 22 Issue 7

Agribusiness Entrepreneurs and their Market Share Dr. Bilal Ahmad Sheikh α , Dr. Yamini Raut σ , Dr. F.A. Shaheen ρ , Dr. Omer Fayaz Khan Ѡ & Dr. Imran Mehraj Dar ¥ Abstract- Agribusiness venture has huge function in the economy to foster rural development in the nation. The current agribusiness venture in UT of Jammu and Kashmir is mainly in the nature of food processing units. They have implications on food security and essential necessities of human beings. The present study aims at recognizing qualities, shortcomings, opportunities, and threats for agribusiness ventures with economic and financial perspectives in UT of Jammu and Kashmir to capture market share. The article also proposes sufficient agribusiness entrepreneurship Characteristics, for example, Company image and Product Quality for tending to factors that obstruct the development and improvement of agribusiness entrepreneurship in Jammu and Kashmir. Hence, based on the survey data generated through 130 Agribusiness entrepreneurs where analyzed and the corresponding implications and Suggestions are discussed in the work. Keywords: SWOT analysis, agri-business and agri- entrepreneurship, income and growth. I. I ntroduction to A gribusiness gribusiness is a wide idea used to portray corporate agricultural endeavors independently and aggregately. Agribusinesses are organiza- tions engaged with at least one phases of the creation of harvests and livestock (Mugonola and Baliddawa, 2014). The expression "agribusiness" was coined during the 1950s by John Herbert Davis and Ray A. Goldberg to focus the two-way relationship among financial specialists and agribusiness ventures as the dual roles of suppliers and buyers (Wortman, 1990). Firms that serve agribusiness depend on farmers for their business sectors and for a portion of their provisions (Yessentemirova et al., 2019). Anyway, in the mid nineteenth century, agribusiness was an independent industry. The typical farm family delivered its own food, fuel, shelter, draft animals, feed, devices and clothing, only a couple of necessities had to be bought off the farm Klerkx and Leeuwis (2008).The farm family performed all purposes and all tasks relating to the creation, handling, stockpiling, and distribution of farm commodities. In the resulting years, however, agriculture advanced from self sufficiency to intricate relationship with different sections of the economy, especially those identifying with the assembling of creation supplies, handling and circulation of food and fiber items (Escalante and Turvey, 2006).while as agribusiness comprises of a several million farm units and a few thousand business units, each an autonomous entities, allowed to settle their own choices. Agribusiness is the sum total of thousands of trade Associations many exchange affiliations, farm associations, semi research bodies and councils, each focusing on their own advantages (Gielen et al., 2003). The U.S. government likewise is a part of agribusiness to the extent that it is engaged with research, the guideline of food and fiber activities, and the possession and exchanging of farm commodities and having colleges and universities with their teaching and experimental stations, and extension capacities from another areas of agribusiness (Gielen et al., 2003). Agribusiness exists in a huge mosaic of decentralized substances, capacities, and activities identifying with food and fiber (Gielen et al., 2003). Subsequently the advancement from farming to agribusiness has carried with it various advantages, these incorporate creation of new jobs due to agribusiness Saiymova (2018). The creation of farm jobs has been the reason for the nation's monetary development and advancement throughout the previous 150 years, and is indirectly responsible for increment of national income of any nation (Gielen et al., 2003). a) Agribusiness and Society Agribusiness incorporates all the exercises inside the agricultural food and natural recourse industry engaged with the creation of food and fiber. Individual agribusinesses may offer things to farmers for production; offer types of assistance to other agribusiness organizations; that are to be engaged with the advertising, transportation, handling, and distribution of agricultural products. Agricultural services are of significant worth to the client or purchaser (Senker and Faulkner, 2001). Agribusiness sector likewise provide food clothing and shelter in addition agribusiness gives jobs to a large number of individuals in science, research, engineering, government agencies, commodity organizations and trade organizations. Agribusiness relates to general society and private areas (Nwibo & Okorie, 2013) . The public area is the financial and managerial elements of managing the conveyance of products and ventures by and for the public authority (Wortman, 1990). The private area is the area of the economy related with private benefit and isn't constrained by government (Wortman, 1990). A © 2022 Global Journals Volume XXII Issue VII Version I 37 ( ) Global Journal of Human Social Science - Year 2022 H Corresponding Author α ¥ : Lecturer Government Degree College Anantnag Jammu and Kashmir. e-mail: bilalsheikhphd@gmail.com Author ρ Ѡ : School of Argi Economics and Horti Business management SKUAST Kashmir. Author σ : Assistant Manager, RKVY RAFTAAR Division of Argi Economics and Agri Business Management SKUAST Jammu.