Global Journal of Human Social Science, H: Interdisciplinary, Volume 22 Issue 7

b) The Scope of Agribusiness Agriculture is the establishment of civilization, cultivation of different agricultural commodities for agricultural purposes permitted farmers to settle in villages instead of comfortable cities and towns. Agribusiness has played a significant role in the development of national and international levels (Rivotti et al., 2019). c) Local Economies Agriculture is a generous contributor of local economies, monetary yield and worth added financial effects can be generous (Herliana et al., 2018). Important non-conventional financial impacts of local agriculture are made through the travel industry, wild life viewing, fisheries, and entertainment. Numerous individuals are occupied with regular work tied directly or by indirectly to agricultural activities (Smagulova et al., 2018). Rural Agricultural land and agribusinesses pay taxes to support government in day today activities Saiymova (2018). Hence, the huge amount of taxes paid by different agribusiness activities to local economies in India leads to the development of local economies d) State Economies Agriculture is probably the biggest business in numerous states. The farming business creates huge money receipts inside most states and provides numerous jobs Smagulova et al. (2018). In addition, agriculture has an enormous monetary multiplier impact, so it contributes positively to different areas of the economy (Yessentemirova et al., 2019). Hence, the huge amount of taxes paid by different agribusiness activities to state economies in India, creation of business activities and creation jobs by different agribusiness activities leads to the development of State economies in India e) World Economy For a significant part of the total world’s population, agriculture is a subsistence activity. Around 90% of the food cultivated on the planet is consumed through in the nation producing it (Saiymova, 2017). However, trade of agricultural merchandise on a worldwide basis has expanded. Trade brings down expenses of rural products and extends choices. Trade, alongside with aid and innovation, can expand agricultural part in the worldwide economy, bringing about more prominent food security, financial turn of events, and ecological supportability (Smagulova et al., 2018). Hence, globalization of Agribusiness products leads to development of World Economy. II. O bjectives of the S tudy To Study the characteristics leading Agribusiness entrepreneurs to increase their market share. a) Hypothesis H o (1): There is no statistical association between Agribusiness entrepreneurs product quality offered and Market Growth expectations in near future. H o (2): There is no statistical association between Agribusiness entrepreneurs Brand Name and Agribusiness dealers Market Growth expectations in near future. III. M aterials and M ethods Agribusiness Entrepreneurs and their Market Share Volume XXII Issue VII Version I 38 ( ) Global Journal of Human Social Science - Year 2022 © 2022 Global Journals H In order to ensure that the researcher responds to the research problem, a detailed description of the procedures and methods used to carry out the research is explained systematically. This portion provides descriptions of study design, sampling technique, variables and their analytical estimation, data collection instruments, data collection methods employed and statistical tests used to analyze data. a) Geographic location The present study is carried in Anantnag, Shopian Baramulla and Ganderbal districts of Kashmir valley, the sampling design adopted in the study was Stratified random sampling technique. b) Sampling Design Stratified sampling is based on grouping units into subpopulations called strata and then using a hierarchical structure of units within each stratum. c) Sample size The present study is carried in Anantnag, Shopian Baramulla and Ganderbal districts of Kashmir valley 150 questionnaires were circulated. The filled up response were collected successfully from 140 respondents, however from collected 140 responses 130 responses were valid and 10 responses were incomplete and hence eliminated from the current study. Hence the sample size for the present work is treated as 130 Respondents. d) Respondents Population using Agribusiness Products (Corn, soybeans, dairy products/milk, broilers, hogs, miscellaneous crops, wheat, chicken eggs, and hay) in their day today life. e) Agribusiness entrepreneurs Agribusiness dealers dealing with Corn, soybeans, dairy products/milk, broilers, hogs, miscellaneous crops, wheat, chicken eggs, and hay f) Survey Instrument and Data collection The present study utilizes primary data for addressing the specific objectives of the study. The primary data for the present study were collected through questionnaire, containing general demographic data, education level and information concerning income and growth expectations.