Global Journal of Human Social Science, H: Interdisciplinary, Volume 22 Issue 7

medium agribusiness ventures, there the high price of modern technology and innovation is become the shortcoming (Herliana et al., 2018). c) External Factors Agribusiness business venture is the significant component in the provincial economy of the India. These agribusiness industries especially have the accompanying chances; initially just neighbourhood market was accessible for agribusiness ventures however at present market range has expanded. It isn't essential agribusiness venture is depend just to the neighbourhood market it tends to move outside market (Herliana et al., 2018). Anyway the rural industry can make esteem expansion item like reprocessing on milk, reprocessing on sugar and so on (Saparaliyev et al., 2019). This is zone where agribusiness venture has considered large open doors likewise agribusiness ventures can create more employment in the rural areas of a country, this may likewise considered as one of the opportunities for agribusiness entrepreneurship in India (Yessentemirova et al., 2019).India is rich with natural assets, to use the proper natural assets is huge opportunities for agribusiness ventures. d) The accompanying variables are making threats for agribusiness entrepreneurship Agribusiness entrepreneurships are facing the worldwide rivalry; it is hard to agribusiness entrepreneurships to maintain a business in the high competitive zone with the position of safety (Herliana et al., 2018). For the most part, agribusiness venture is having little capital in the remote zone of the nation so it is hard to face the huge organizations (Yessentemirova et al., 2019).while as it is exceptionally hard to establish the efficient market for agribusiness item; good market is the essential to have the fitting cost for the end result. Issue of the marketing is viewed as one of the significant threat for agribusiness business (Senker and Faulkner, 2001) anyway to maintain the economical development of any industry good trade practices are essential. If there should arise an occurrence of agribusiness with absence of good trade practices like quality of products, weight, packaging and so forth are making the issue of this industry (Herliana et al., 2018), also because of the price variances it is hard to maintain pricing technique some time organization may have losses, these losses agro based industry couldn't bear, thus this factor making the threat for agribusiness business venture (Herliana et al., 2018). Henceforth the expense of present day innovation is in every case high it is hard to buy new technology for little association in India (Saparaliyev et al., 2019). The significant expenses of machineries are making dangers for the agribusiness venture in India (Herliana et al., 2018). VI. Table 2: ANNOVA results with multiple comparisons for Product Quality-(factor of purchase) of Agribusiness Products and Age of Respondents. ANOVA Sum of Squares df Mean Square F Sig. Product Quality Between Groups 17.873 3 5.958 3.636 0.015 Within Groups 190.093 116 1.639 Total 207.967 119 Multiple Comparisons LSD Dependent Variable (I) Age (J) Age Mean Difference (I-J) Std. Error Sig. Product Quality 25-34 35-44 0.053 0.321 0.869 45-55 -0.661 * 0.308 0.034 55 & above -0.861 * 0.355 0.017 35-44 25-34 -0.053 0.321 0.869 45-55 -0.714 * 0.319 0.027 55 & above -0.914 * 0.364 0.013 45-55 25-34 0.661 * 0.308 0.034 35-44 0.714 * 0.319 0.027 55 & above -0.200 0.353 0.572 55 & above 25-34 0.861 * 0.355 0.017 35-44 0.914 * 0.364 0.013 45-55 0.200 0.353 0.572 Note: *Significance level 0.05 Source: Authors’ estimation Agribusiness Entrepreneurs and their Market Share Volume XXII Issue VII Version I 40 ( ) Global Journal of Human Social Science - Year 2022 © 2022 Global Journals H