Global Journal of Management and Business Research, A: Administration and Management, Volume 22 Issue 1

Table 1: Typical questionnaire based on integration of TRA, TPB and Theory of perceived risk c) Unified Theory of Acceptance and Use of Technology UTAUT was founded by Venkatesh and others in 2003 based on eight other theories to investigate the effect of many factors on individual intention and acceptance of new technology. The theories combined to form UTAUT are 1. Theory of Reasoned Action (TRA) by Fishbein & Ajzen 1975 2. Technology Acceptance Model (TAM) by Davis 1989 3. Motivational Model (MM) by Davis et al 1992 4. Theory of Planned Behaviour (TPB) by Ajzen 1991 5. Model of Personal Computer Utilization (MPCU) by Thompson et al 1991 6. The Social Cognitive Theory (SCT) by Bandural 1986 7. Innovation Diffusion Theory (IDT) by Rogers 1995 8. Combined TAM and TPB Model by Taylor and Todd, 1995 The unified model has four constructs to visualize user acceptance and behaviour of usage of new technology: 1. Performance Expectancy – User expect better performance for using the new technology. This is analogous to perceived Usefulness in TAM theory. 2. Effort Expectancy- easiness in using the new technology. Perceived ease of use. According to Venkatesh et al, 2003, this is situation when user believes that the new technology will be easy to operate and use. No doubt, effort expectancy is positively associated with performance expectancy. Thus, overall system will improve if it is easy to use (Davis 1989) 3. Social Factors – factors from immediate environment (friends, colleagues, family) affecting the user’s behaviour 4. Facility Conditions: When users belief in existence of robust tools and infrastructure supporting the new technology. Aside the constructs, UTAUT has four key moderating variables which display interaction among themselves at various stages of the constructs. They are Age, Gender, Education and Voluntariness of use. They moderate the effect of independent variables on dependent variables in the study of technology adoption. Figure 3: Graphical description of UTAUT Model The research questions and objectives are tied to four constructs in UTAUT model to measure Fintech adoption. 21 Global Journal of Management and Business Research Volume XXII Issue I Version I Year 2022 ( ) A © 2022 Global Journals Discussion on Fintech Adoption Research