Global Journal of Management and Business Research, A: Administration and Management, Volume 22 Issue 1

Many existing researches on Fintech such as those listed above have shed light on various aspects of user’s intention to adopt Fintech services. Empirical investigations have been used to justify the common theories starting from TRA, TPB, TAM, Diffusion theory, motivational model, Model of Personal Computer Utilization (MPCU), Social Cognitive Theory (SCT) and UTAUT. Some of these works have been outside Nigeria to show Fintech adoption. Baraghani in 2009 investigated adoption of of internet banking within the context of Iran using extended TAM model with TPB. The main constructs in the research are Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Trust and Intention to Use. Just like Baraghani’s work, Yong- Hui et al integrated Theory of Perceived Risk (TPR) with TAM to study online shopping behaviour among 637 respondents in 2009. While TAM constructs such as PEOU and PU show positive influence on adoption, the TPR showed negative influence on PU and intention of respondent to shop through online channel. The research was performed in Taiwan. Similarly, Asima 2021 study on Fintech adoption in Pakistan was done using TPR and TAM. Hyun-Sun Ryu 2018 framework on Fintech adoption deviated from TAM and concentrated on benefit-risk of financial users to model adoption in Korea. The constructs on perceived benefits are monetary value, convenience and seamless transaction. These are PEOU and PU in another form.in actual fact, TAM constructs have captured PU (value-monetary/non- monetary) and PEOU (convenience/seamless transaction) in different forms in many existing researches in Fintech adoption. UTAUT progressed from TAM with additional constructs such as Social Influence and Facility Conditions aside Effort expectancy (PEOU) and Performance expectancy (PU). These additional constructs are very important to show impact of other people on financial users and contribution of supporting facility on user’s readiness to adopt Fintech services. For example, the work on adoption of Fintech services in Malaysia carried out by Tun-Pin Chong and others in 2019 did utilized UTAUT but was silent on the construct of facility condition. They introduced other constructs-Security which capture risk and Perceived Enjoyment. III. M ethodology ( R esearch D esign) Research philosophy deals with ultimate beliefs guiding and supporting activities in an investigative study. There are various classes of philosophies in research area; the choice of what to be used depends on what the study is all about. As claimed by Sauders et 2007, research philosophy is the first stage to be handled in any research process which is focusing on creation of knowledge and entire nature of the knowledge. It is pertinent to select appropriate research philosophy in order to get every other stages right. The four main philosophies in shallow context are 1. Pragmatism 2. Positivism 3. Realism 4. Interpretivism The most suitable philosophy for the proposed research on Fintech adoption is Interpretivim. Aside being commonly used in research philosophy in complex business studies, it is utilized to interpret potential financial user’s intentions, perceptions and their actions with respect to Fintech services. As confirmed by Remneyi, 1998, interpretivism is seen as means of monitoring reality behinds selected situation. Most researches in Fintech adoption intend to study adoption pattern without any generalization of the outcomes. a) Sampling Sample Size There are various ways of determining sample size as justified in past researches. Some are calculative while others follow rule of thumb. The first approach to our sample size as sample to variable ratio. Hair et al, stated the preserved ratio to be 15. Since our 23 Global Journal of Management and Business Research Volume XXII Issue I Version I Year 2022 ( ) A © 2022 Global Journals Discussion on Fintech Adoption Research 6. Adoption Intention of Fintech Services for Bank Users: An empirical examination with an extended technology acceptance model Hu Z. D 2019 7. Factors Influencing attitudes and intention to adopt financial technology services among the end-users in Lagos State, Nigeria Yusuf Opeyemi Akinwale & Adam Konto Kyari 2020 8. Perceived Risk Factors affect intention to use Fintech Ooi Chee Keony 2020 9. Fintech Revolution, Perceived Risks and Fintech Adoption: Evidence from Financial Industry of Pakistan Asima Saleem 2021 10. Evaluating Drivers of Fintech Adoption in the Netherlands Rasheedul Hassan Muhammad Ashfaq Lingli Shao 2021 i.