Global Journal of Management and Business Research, A: Administration and Management, Volume 22 Issue 5
firm where value is the amount of quality they can obtain for a given price (Hisrich, & Peters, 2010). The quality of the company’s product and its reputation for customer service and satisfaction influences the customer’s decision. Managers have a major responsibility to help the company deliver to the customer quality products at reasonable prices (Hart & Mistein, 2003). Entrepreneurship is the willingness and ability of a person to seek for investment opportunities to set up and operate a business successfully, Suleiman, 2006 in Oboreh, (2018). The spirit of entrepreneurship is a required condition to an entrepreneurial society and culture. This ethos is required for the general economic growth of any nation, mostly developing countries like Nigeria and the need to strengthen it. The view is in line with Onwumere & Egbo (2008) that entrepreneurship is the readiness and individual’s ability or a firm or an organization to recognize an environmental change, check quality management and utilize such an opportunity to produce goods and services for public use. In addition entrepreneurship can be sustained through total quality management of an organization. It can also be described as an organizational and management approach that enables an individual to respond to change and solve problems in whatever situation they may find themselves. An enterprise success is greatly influenced by the quality of product the company provides and by the cost incurred in achieving that quality. Benzing, Hung & Chu, 2009 stated that consumers access the value they can obtain by purchasing products from the company where value is the amount of quality they can obtain for a given price. The quality of the entrepreneur’s product and its reputation for customer service and satisfaction greatly influence the customer’s decision. Managers have a major responsibility to help the enterprise deliver to the customer a quality product at a reasonable price (Sharmilee & Muhammad, 2016). From the view of the customer, a significant part of the quality of a good or service is fitness for his or her intended use of it. A product must be suitable for the use that the consumer has in mind (Agosi & Pakdeejirakul, 2013). Quality includes total product and service features of marketing, engineering, manufacture and maintenance per which the product and service in use needs to meets customer’s expectations (Idemobi, 2010). Munoz & Cohen, 2018; Schaltegger & Wagner, 2011; Madu, 1986 affirmed that entrepreneurship sustainability can be seen as the process of managing an enterprise by considering three different approaches, economic, social and ecological value. Sustainable entrepreneurship is directed on the protection of nature, life support, and community in the search of real opportunities to bring into existence future products, processes, and services for gain, where gain is broadly interpreted to include economic and non-economic gains to individuals, the economy and society as whole (Farny & Binder, 2021). In the same vein, Abuo & Ezeokonkwo (2018); Farny & Binder (2021) focused on sustainable entrepreneurship and sustainable development. The main idea that brings entrepreneurs together is such activities in pursuit of financial gain which must not adversely affect the natural and social environments in which they operate. Total quality comprises of the entire organization so that workers can view the activities of each employee level in order to steadily advance products and services delivered to customers through developing helpful organizational culture, implementing and management of available tools provided. Genaparapapu & Prathigada (2015) evaluated total quality management for competitive advantage in international business. The study adopted a cross- sectional survey. Data collected were analyzed using descriptive statistics and it was revealed that total quality management practices significantly influence the performance of organizations, hence advocated for improved quality management in the organization to enable higher recognition of the business. Source: Author’s Concept Model, 2022 Figure 1: Conceptualization Model Sales Volume Product standard Sustainable Enterprise Quality Control high 2 Global Journal of Management and Business Research Volume XXII Issue V Version I Year 2022 ( ) A © 2022 Global Journals Quality Control and Entrepreneurship Sustainability
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