Global Journal of Management and Business Research, A: Administration and Management, Volume 22 Issue 5

women as existing gender inequalities are negatively impacting the gender-based inequalities in terms of status and well-being of women and their access to resources. Therefore, it is important to undertake a gendered impact analysis of this pandemic to explore more how this pandemic is affecting the life of these women professionals working in banks amongst the corporate professionals as they were working in the front line during this pandemic in Bangladesh’s perspective. III. P urpose of the S tudy In this time of corona virus pandemic, the responsibilities of the bankers also increased so, now they have to provide good customer experience supporting them with digital tools with which many of the customers are still not so familiar and even though various institutions are functioning through partial or fulltime through home office but the bankers are physically attending offices. So, during the pandemic period the roles and responsibilities as a banker increases in a growing rate. besides as they have to deal with customers directly the risk of working within people is more than anything as the COVID- 19 is an infectious disease. The role of a banker during this pandemic period is observable as the number of Bankers affected in COVID-19 is higher. The coronavirus pandemic has increased stress and disparities among women in a significant scale. Women working in banks are more likely to be exposed to the coronavirus as they are working in close contact with public. Care supply is reduced as both informal ones through grand-parents and other family members and in formal facilities, majority of the parents who are working from their home are finding it hard to manage caring duties and their job. And most of the additional responsibilities has fallen on the women, as generally care giving role are assumed to be performed mainly by women during this pandemic (Dugarova, 2020). So, the purpose of this study is to explore more about what is happening in the life of the women bankers in Bangladesh and get a better picture how things are at their end how they are coping with this abruptly changing scenario and accordingly handling and adjusting their daily routine and lives. IV. R esearch Q uestions Primary Research Question include the challenges that the female professionals working in banks of Dhaka city during this pandemic to maintain work-life balance. To address the research question focus has been given on the changes that have been created impact on the working women after the pandemic hit in Bangladesh, their coping mechanism, and overall management. V. C onceptual F ramework As suggested by Guest (2001), for the conceptual model of work-life balance to make work-life balance research valuable, it must incorporate the analysis of causes and consequences. With this in mind, the proposed conceptualization shows and expands other ways of handling the concept of work-life balance, because it considers the antecedents of work- life balance (needs and personal and environmental resources), all aspects of work-life life interface , Family (reflected in the current conflict and convenience); personal views on work-life balance (through effective measurement of work-life balance), and the impact of the final balance on individuals and organizations (such as overall health, well-being, Satisfaction and performance).(Guest, D.E., 2001)(Barbara R. Haddon, Andrew Hede, John Whiteoak, 2009). An Exploratory study on the Challenges Confronted by the Female Corporate Professionals Working in Banks to Maintain Balance in Work-Life during Pandemic 64 Global Journal of Management and Business Research Volume XXII Issue V Version I Year 2022 ( ) A © 2022 Global Journals