Global Journal of Management and Business Research, A: Administration and Management, Volume 22 Issue 6

Understanding Organizational Remote Engagement and Employee Social Transformation in Post-Covid Times with Special Reference to Startups in India Aman Maheshwari Abstract- The world has been struck by the ultimate calamity of the COVID-19 pandemic, which has wreaked havoc on organisations, in particular because employees working in these organisations have been affected in terms of their emotional, cognitive, and psychological aspects, resulting in inefficiency in both their professional and personal lives, and ultimately acting as a disarray for the organization's culture. In this rising economy with intense market pressures and stakeholders rising expectations, satrtups have been striving hard to ensure long term-viability with respect to new adaptations. The pandemic's impact on these startups have highlighted the importance of adaptability and resilience in their workforce, expedited the transition to a new digital chevalier and emphasised the prominence of human resources in these historic times, predicting HR's future significance and function following COVID-19. The study's goal is to highlight the characteristics that can help these startups modify their systems before and after the epidemic, deploy remote engagement strategies while minimising risks, and increase productivity while refining their culture. This research paper analyzes recent startup changes that are necessary for the professionals in these startups to redefine remote engagement techniques, which functions as a driving force in employee transformation, resulting in an enabling change in their startup culture, which is inescapable in the future. This research paper analyzes recent startup changes that are necessary for HR professionals to redefine remote engagement techniques, which functions as a driving force in employee transformation, resulting in an enabling change in their startup culture, which is inescapable in the future. In order to conduct this study, a convenience based sampling was conducted on 25 HR professionals working in different startups in India. I. I ntroduction he COVID-19 crisis is still unfolding and has impacted every aspect of society which resembles a once-in-a-lifetime event with devastating economic implications along with unawareness of its persistence and possibility of a ‘New Normal’. The sudden spread of this contagion led to massive destruction of lives which has made organisations Author: FPM Scholar-OB & HR, Fore School of Management, New Delhi. e-mail: aman.maheshwari17@gmail.com retransform their organisational policies and procedures. Since the beginning of the year 2020, the world has witnessed a series of incredible paradigm upheavals in almost every area of business, ranging from massive increases in demand in certain industries to complete lack of demand in others. Organisations are looking into whether the methods of operation that have served them well in the past will continue to serve them well in the future. Simultaneously, this epidemic ushers in a new reality of sustaining a high demand for virtual working, characterised by simple, intuitive, and "waterproof" technologies that can be accessed at any time and from any location. The current circumstances have provided HR professionals with a once-in-a-lifetime opportunity to help their companies become more robust and resilient in the face of COVID–19's economic and cultural repercussions. HR holds a very unique position to help businesses recover and prosper in the new world of work, playing a key part in determining how businesses recruit and develop individuals, manage experiences, and break free from traditional operating patterns in order to accomplish desired results. Human Resource Management has a critical role to play in designing organisational structure and also in shaping a great culture as well as in alignment of employees goals and objectives with that of organisational strategic intent. This crisis is acting as an unanticipated opportunity for HR professionals in exposing previously identified deficiencies and allowing for the implementation of new creative solutions to handle the future contingencies. HR plays a significant role in handling the COVID-19 reaction at the organisational level in the beginning which has been focused towards maintaining the staff and the company engaged, productive, and resilient. The situation provides HR professionals an immense opportunity to rebuild and lead the charge toward organisational stability and strength. The HR professionals can act as a strong aid by emphasising identity, agility and scalability by applying a more dynamic work structure model in the organisation through demonstrating the true worth of human resources and the need of investing in flexible and reliable HR processes and systems. With T 1 Global Journal of Management and Business Research Volume XXII Issue VI Version I Year 2022 ( ) A © 2022 Global Journals Keywords: culture refinement, remote engagement, new normal, startups .