Global Journal of Management and Business Research, A: Administration and Management, Volume 23 Issue 1

strategic nature or in any case to be information that must not disclose to third parties. In contrast to communication implemented by a total absence of communication, another mode of non- communication represents the exact opposite of the lack of information for third parties. It must manage communication between natural persons or between companies and outsiders in such a way as to provide helpful information to third parties without overwhelming the recipients with a mass of news that, being perfectly useless, makes the essential information disappear in a pile on the information provided to the recipient. This certainly applies to natural persons since even in a simple, friendly conversation, if a person starts giving information on a certain subject in too much detail, he does not actually provide good communication and certainly does not give effective information to those who should receive it. If this is true for individuals, it is even more accurate concerning the communication that companies address outside the company... the most applied rule for not informing a person or a group of subjects is to suffocate them with information of a general nature and, subsequently, of a precise and analytical nature to compose a report of hundreds of pages in which the news that one does not want to give is present but is difficult for the reader to identify. In the face of a report of hundreds of pages, it is evident that information disappears. Suppose the information disappears what the company did not want to provide to third parties outside the company. In that case, the communication policy is based on disseminating a mass of news that makes it impossible to read the contents of the report, financial statements, or annexes to it entirely and thoroughly. In the preceding pages, we have pointed out that the ideal form of communication is non- communication. In this case, the form of communication that could be adopted is non-communication and acting exactly the opposite of what was illustrated on the previous pages. As we have already pointed out, disseminating such a mass of news that it is impossible to read the reports published outside the company thoroughly is the most common form of communication when the company, in reality, does not want to communicate. And note the difference between communication implemented through non- communication and communication implemented through disseminating a tremendous amount of news. In the first case, the information that is not intended to be given is not transferred. In this case, the recipient has a perfect perception of the company's communication behaviour. In the second case, very often, the information that the company would prefer not to communicate to the outside world is not hidden from the recipients or not spoken to them but is included in a set of extremely analytical and peculiar information added to a general analysis that often adds absolutely nothing to the information that is provided through the company report. The latter case occurs, for example, when in a company's annual report, the first few pages are devoted to an analysis of the economic sector to which the company belongs. A piece of complete yearly information becomes more informative if, in the first two or three pages, the board of directors provides an overview of the economic situation of the economic sector to which the company belongs. An introduction on this subject is therefore also desirable to make comparisons with the situation of the company that one intends to analyse and to which the balance sheet refers. It may happen, however, that when analysing company balance sheets, one may find that this part of the report takes up 100 or 150 pages of the balance sheet itself. The communication of a set of aggregated and disaggregated data on the sector places the recipient in charge of a document that, from the outset, is complex to interpret and understand. This initial operation of disseminating extremely general news about the sector, which is then transformed into a mass of extremely specific, aggregated disaggregated news information, often executed by an exorbitant number that illustrates the balance sheet is all that concerns the company, not giving the really useful information, but adding to the legally obligatory news a series of accounting and non-accounting, financial and non- financial, quantitative and qualitative data, such that the report essentially becomes a book. In all this news, there is usually also information that the company did not want to disclose for various internal reasons. In this case, as has already been pointed out in the previous pages, the information is not missing, and the news is included in the company report. But the circumstance that this information is mixed in among hundreds of news items and disaggregated, or aggregated, highly analytical information is particularly specific means that the information that the company did not want to disseminate, even though it is present in the company report, is in fact as if it did not exist. The perfect communication is, therefore, not to communicate but, in the opposite sense, the same result is obtained in the hypothesis that the information that the company did not want to be disseminated is obtained by hiding the information itself among a mass of specific, disaggregated or aggregated news items that provide so much information that it is impossible to identify the information that the company did not want to be disseminated. Communicating by not communicating or by suffocating the recipient with useless information is, in reality, the same policy, even though the two are entirely different and opposite. The result, however, is identical. The recipient does not perceive the information that the company did not want to communicate. Of course, all 33 Global Journal of Management and Business Research Volume XXIII Issue I Version I Year 2023 ( ) A © 2023 Global Journals Communicating through Non-Communication or Over-Communication