Global Journal of Management and Business Research, A: Administration and Management, Volume 23 Issue 2

Specifically, in this research, each answer was first coded into a concept that was reflected in the theme of the answer. For example, some answers mentioned the issues of money collections from customers and the shift to online payments, so the theme here was payment method. All such themes were gathered and started to refine the coding of answers to create the first level of the thematic map. The second step was to start linking the codes into themes where all codes related to the lockdown or curfew were linked to Covid-19 impact and so on, this helped to build themes of the thematic map. The third level was built connecting the themes identified in the thematic analysis into the theoretical concepts found in the literature such as Covid-19 impact, cash culture, and technology, B2B and B2C demands shifting in KSA. The analysis was divided into two sections, one to cover the impact of Covid-19 and the second section covers market trends which was identified from the literature review. b) Description of the Sample As noted in the previous section, 13 participants were included in the interview, each being purposively selected based on their roles within their organisation that would allow them to discuss (1) their business structure in KSA, (2) LMD in their organisation, and (3) the impact of the Covid-19 pandemic on their business and on LMD specifically within and outside their organisation. c) Coding Scheme Figure 12 is a diagrammatic representation of the key themes emerging from the analysis of the semi- structured interviews. These themes were drawn from the interviewees' responses and each of these themes and their sub-themes are presented next. An Assessment of the Last Mile Delivery Market in Saudi Arabia during and Post COVID-19 © 2023 Global Journals 78 Global Journal of Management and Business Research Volume XXIII Issue II Version I Year 2023 ( ) A identified as most salient (Braun and Clarke 2006). Six specific steps were taken in completing the thematic analysis as shown in Figure 11, which was chosen for the systematic process of analysis and recommendations for increasing the trustworthiness, both of which assist in ensuring the results are consistent and coherent (Nowell et al., 2017). Figure 11: Steps in the Thematic Analysis Process (Source: Nowell et al., 2017)