Global Journal of Management and Business Research, A: Administration and Management, Volume 23 Issue 7

© 2023. Devendra Prasad Luitel. This research/review article is distributed under the terms of the Attribution-NonCommercial- NoDerivatives 4.0 International (CC BYNCND 4.0). You must give appropriate credit to authors and reference this article if parts of the article are reproduced in any manner. Applicable licensing terms are at https://creativecommons.org/licenses/by-nc-nd/4.0/. Global Journal of Management and Business Research: A Administration and Management Volume 23 Issue 7 Version 1.0 Year 2023 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Factors Affecting QR Code usage in Nepal By Devendra Prasad Luitel FactorsAffectingQRCodeusageinNepal Strictly as per the compliance and regulations of: Tribhuvan University Introduction- Quick Response (QR) codes are two-dimensional and machine-readable matrix bar codes created by Hara Masahiro, an engineer for Denso Wave Incorporated, a Toyota subsidiary, in 1994 for accurate and fast inventory checks. QR-code was first used in Japan’s Kanban, a type of electronic communication tool used in the automotive industry (Stein, 2020). QR code was used in manufacturing and expanded to the logistics and retailing industry. In the marketing field, QR-code had been used widely to understand consumer behavior, market research, retailing, and marketing communication (Tolliver-Walker, 2011). QR codes can be read by any smartphone, tablet, or laptop with a camera, using freely available software. Conventional one-dimensional bar codes can store information only in a horizontal manner, while QR codes can store information both vertically and horizontally. So more perfect and huge information can be stored in QR codes than in one-dimensional conventional bar codes (Cheong et al., 2017). The stored information can be encoded as a URL, text, or other various types of data, which can be easily read by the cameras of mobile devices. The widespread use of mobile devices extended the use of QR Codes to many business areas, such as trade, retail, marketing, logistics, education, tourism, and entertainment. (Kan et al., 2009). GJMBR-A Classification: LCC: HF5415.32