Global Journal of Management and Business Research, A: Administration and Management, Volume 23 Issue 9

Determinants of Electronic Banking Service Adoption the Case of Economic Leadership in Bank in Economics Leadership Dr. Prafulla Ranjan α & Derese Simegnew Alehegn σ Author α : (Professor) Amity university, Noida, India. e-mail: prafullaranjan@redffmail.com Author σ : Derese Simegnew Alehegn (Ph.D. candidate). Hawaassa University , School of graduate college of business and Economics department of cooperative for Specialization of Ph.D. Community development. e-mail: dereseenkopa@yahoo.com traditional bank services like Cash-deposit and Withdrawal (Datta, 2010). The term is used in different ways. For instance; Natasha, Faiza, Maryum and Atta (2014) used the term for representing all systems and procedures that enables a customer to complete banking transactions electronically without visiting a physical institution. This explanation is considered as the working definition of E-banking in this document. Technology adoption is a common term used to describe the stage or level in which a technology is selected for use by an individual or an organization (Datta, 2010). In this thesis context, E- banking adoption is specifically referred to the stage in which E-banking technology is selected and used by individuals or of banks. E-banking was introduced in Ethiopia for the first time in 2001 by the state owned Economics leadership economics in Bank of Ethiopia (CBE) using Automatic Teller Machines (ATMs) (Worku, 2010). However, it was lagged to successfully address the services to its mainly due to infrastructure related problems. Following the State pioneer bank, Dashen and Wegagen Banks have started to offer E- banking services through card payments in 2006 and 2010 respectively (Kindie, 2016; Worku, 2010; Zeleke, 2016). Currently, almost all economics leadership economics in banks in Ethiopia provides E-banking services in one or more ways. Card based payment through ATM and Point of Sale (POS) machines, Mobile banking, Internet banking and Agent banking are some of E-banking services exercised in Ethiopia. Though it took nearly two decades, E-banking is not fully adopted in Ethiopia; and Cash is the most dominant medium of exchange (Girma, 2016). While the basic transactions, Cash withdrawal and Fund transfer, can be done using other electronic channels, people are still preferring to visit the narrow teller windows. The number of transactions using E-banking channels comparing to the traditional way of banking is remarkably very low. This situation doesn’t meet business specialists’ expectation of returns on huge investments, which in turn might negatively affect further expenditures on new technology acquisition. There are different factors associated with this problem. Demographic factors, lack of awareness, security issues and low levels of computer literacy are among the most common factors (Girma, 2016; Muche, 2017; Zeleke, 2016). Moreover, factors related to’ behavioral intention Global Journal of Management and Business Research ( A ) XXIII Issue IX Version I Year 2023 17 © 2023 Global Journals Abstract- The prime objective of this study is to analysis determinates of e-banking service adoption among Economics leadership in banke conomics leadership. Evidence from selected Economics leadership economics in bank 20 economics leadership used to achieve the objectives of the study and answer the research questions, the study was used mixed research approach which encompasses both qualitative and quantitative research methods. In this study the data was collected by using questionnaire data collection method and the data source of the study was primary data source only. This descriptive study was conducted based on the data gathered from 20 economics leadership in Economics leadership economics in banks. The data collected was analyzed using exploratory statistics and regression analysis. A research framework developed based on the Technology, Organization , Environment, Demographic and socio cultural, perceived usefulness and Political factors was used to guide the study. The study revealed the following major driving determinants of E- banking service adoption Economics leadership economics in bank; Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) of the technology. The barriers identified in this study came from the external environments like; lack of legal framework, under developed ICT infrastructure including poor network connectivity, lack of competition among banks and lack of sufficient government support, and perceived risk (PR), lack of clear guideline, lack of sufficient training . The study recommended banks to consider technology based competition focusing on customer base expansion, cost reduction, awareness creation, credibility, security, ease of use, and availability to exploit the benefit of E-banking service while the government should support banking sector by facilitating sufficient ICT infrastructure development and issue workable legal frameworks to ease the adoption of E- banking system. Keywords: E- banking, agency banking, mobile banking, ATM, adoption o E banking. C hapter O ne: I ntroduction a) Background of the Study lectronic banking (commonly referred as E- banking) is one form of modern electronic payment systems which adds new flavors of cash payment transactions in addition to facilitate the E