Global Journal of Management and Business Research, A: Administration and Management, Volume 23 Issue 9

© 2023. Saurav Kumar. This research/review article is distributed under the terms of the Attribution-NonCommercial- NoDerivatives 4.0 International (CC BYNCND 4.0). You must give appropriate credit to authors and reference this article if parts of the article are reproduced in any manner. Applicable licensing terms are at https://creative-commons.org/ licenses/by-nc-nd/4.0/. Global Journal of Management and Business Research: A Administration and Management Volume 23 Issue 9 Version 1.0 Year 2023 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Literature Review Red Ocean Strategy By Saurav Kumar Abstract- The term ocean strategy as introduced by the authors Renee Mauborgne & W. Chan Kim of the very famous research paper as well as book published Blue ocean strategy [1], where the term ocean means market and the strategy in reference of being blue focuses on creating a very new segment which is yet to be developed as a full fledge market and termed the other industrial strategies to be as red ocean strategies. Excessive exploitation of existing demands by making a better offer to customers with a view to beat competition is termed as red ocean strategy [1]. The authors mentioned that there are six common managerial beliefs as how to overcome competition in the business which they referred where false interpretations and named as red ocean traps. The article investigates the existence of red ocean strategy. Keywords: red ocean strategy, red ocean traps, blue ocean strategy, competitive strategy. GJMBR-A Classification: JEL Code: M10 LiteratureReviewRedOceanStrategy Strictly as per the compliance and regulations of: