Global Journal of Management and Business Research, B: Economics and Commerce, Volume 20 Issue 1

© 2020. Prof. Alexandru Trifu. This is a research/review paper, distributed under the terms of the Creative Commons Attribution- Noncommercial 3.0 Unported License http://creativecommons.org/licenses/by-nc/3.0/ ), permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited. Global Journal of Management and Business Research: B Economics and Commerce Volume 20 Issue 1 Version 1.0 Year 2020 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Online ISSN: 2249-4588 & Print ISSN: 0975-5853 The Marginal Diminishing Returns/Marginal Increasing Returns in the Pursuit of Happiness By Prof. Alexandru Trifu University Petre Andrei Abstract- We are dealing with a psychological aspect of our actions and behavior and, consequently, we are focused on the Psychological approach of Marginalism. Starting with the German economist of the 19 th century, Hermann Heinrich Gossen, with his Law of the Marginal Diminishing Returns, in fact his first law, passing through the analyses and approaches of this theoretical products, along with practical examples from around us, from media information, to reach the point in which to affirm that either in the diminishing returns, or increasing returns, it is a threshold above or beyond which the feeling of pleasure/fullness, even a state of happiness, tends to disappear. This survey regards only the consuming/purchasing of goods in the pursuit of happiness, because this issue is largely and more complex as far as we can see at first sight. Therefore, no abnormal actions to have more and more units of the same kind lead to get pleasure and happiness.We deal with the stock of a thing/commodity, in terms of increasing or diminishing, affecting the income, the wealth of a person and, by consequence, the good mood or even happiness. Keywords: marginal utility, diminishing returns, satiety, happiness. GJMBR-B Classification: JEL Code: E00 TheMarginalDiminishingReturnsMarginalIncreasingReturnsinthePursuitofHappiness Strictly as per the compliance and regulations of: