Global Journal of Management and Business Research, B: Economics and Commerce, Volume 21 Issue 5

© 2021. Sugarmaa Purevkhuu & Javkhlan Munkhbold. This research/review article is distributed under the terms of the Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0). You must give appropriate credit to authors and reference this article if parts of the article are reproduced in any manner. Applicable licensing terms are at https://creativecommons.org/licenses/by-nc-nd/4.0/. Global Journal of Management and Business Research: B Economics and Commerce Volume 21 Issue 5 Version 1.0 Year 2021 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Demographic and Cultural Factors Influencing the Adoption of B2C E-Commerce in SCO Region By Sugarmaa Purevkhuu & Javkhlan Munkhbold University of International Business and Economy Abstract- Background: As one of the main intergovernmental organizations in Eurasia, Shanghai Cooperation Organization (SCO) is the one of the biggest e-commerce markets in the world. In this paper we studied the individual demographic and also national cultural factors of the e- commerce users of SCO countries and identified them from both national and personal sides. Method: We used 5 individual factors including gender, age, education, employment, income data from The World Bank Global FINDEX dataset and 6 cultural factors including power distance, individualism, masculinity, uncertainty, long term orientation data from Hofstede’s country’s cultural indexes to see the detailed definition of E-commerce users in SCO countries. Totally The World Bank Global FINDEX dataset included 11227 face-to-face interviews of SCO population. Keywords: e-commerce, B2C, developing countries, shanghai cooperation organization, SCO. GJMBR-B Classification: JEL Code: L81 DemographicandCulturalFactorsInfluencingtheAdoptionofB2CECommerceinSCORegion Strictly as per the compliance and regulations of: