Global Journal of Management and Business Research, B: Economics and Commerce, Volume 21 Issue 5

Table 7: Overall descriptive statistic and correlation 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 1 Purchased online 1.000 2 Age -0.2194 1.000 3 Gender -0.0138 - 0.0277 1.000 4 Primary -0.2453 0.1607 - 0.0440 1.000 5 Secondary 0.1147 - 0.1301 0.0732 - 0.7835 1.000 6 Tertiary 0.2117 - 0.0578 - 0.0416 - 0.3798 - 0.2703 1.000 7 Employment 0.1761 - 0.1144 0.2749 - 0.0638 0.0144 0.0784 1.000 8 Poorest20 -0.1247 0.0671 - 0.0181 0.1622 0.1047 - 0.0965 -0.341 1.000 9 Second20 -0.0795 0.0109 - 0.0254 0.0977 - 0.0562 - 0.0685 - 0.0246 - 0.2404 1.000 10 Middle20 -0.0103 0.0041 - 0.0129 0.0133 - 0.0051 - 0.0134 - 0.0059 - 0.2446 - 0.2372 1.000 11 Fourth20 0.0570 - 0.0125 0.0026 - 0.0722 0.0624 0.0192 0.0221 - 0.2525 - 0.2449 - 0.2492 1.000 12 Richest20 0.1512 - 0.0675 0.0519 - 0.1930 0.0991 0.1535 0.0408 - 0.2592 - 0.2514 - 0.2558 - 0.2641 1.000 13 Power distance 0.2087 0.2442 - 0.0865 - 0.3252 0.1919 0.2205 0.1112 - 0.0105 0.0232 0.0179 - 0.0019 - 0.0274 1.000 14 Individualism -0.1169 - 0.0668 - 0.0202 - 0.0845 0.0438 0.0666 - 0.0072 - 0.0493 0.0238 0.0192 - 0.0033 0.0100 0.3794 1.000 15 Masculinity 0.0660 0.0304 0.0756 0.4197 - 0.2512 - 0.2838 0.1096 0.0859 - 0.0033 - 0.0256 - 0.0224 - 0.0337 - 0.2712 - 0.3266 1.000 16 Uncertainty avoidance -0.0288 - 0.0068 - 0.0741 - 0.4587 0.2791 0.3030 - 0.0978 - 0.0746 - 0.0037 0.0219 0.0260 0.0294 0.2582 0.0295 - 0.9346 1.000 17 Long-term orientation 0.3256 0.3184 - 0.0620 - 0.1612 0.0964 0.1063 0.1344 0.0437 0.0060 - 0.0015 - 0.0054 - 0.0415 0.6532 - 0.4200 0.1472 0.0413 1.000 18 Indulgence 0.1274 0.1521 - 0.0178 - 0.0011 - 0.0032 0.0038 0.1507 0.0259 0.0251 0.0049 - 0.0171 - 0.0371 0.7175 0.5261 0.3301 - 0.4208 0.3584 1.000 19 Hasan account 0.2744 0.0406 0.0672 - 0.1904 0.1006 0.1466 0.2030 - 0.0981 - 0.0472 0.0096 0.0451 0.0870 0.3513 0.2605 0.0558 - 0.1103 0.1652 0.4136 1.000 20 GDP percapita 0.3317 0.3301 - 0.0708 - 0.1777 0.1044 0.1200 0.1313 0.0382 0.0087 0.0009 - 0.0058 - 0.0407 0.7026 - 0.3390 0.0774 0.740 0.9915 0.3772 0.1851 1.000 IV. F indings In total eleven independent and two control variables were analyzed. Based on the dataset from FINDEX we have characterized not only the individual profiles of SCO customers but also figured out the average national culture dimensions of SCO member states. The detailed result of the correlation is included in Table 8: Table 8: Overall correlation findings of e-commerce users in SCO Dependent variable Purchased online in the past year Independent variables Demographic characteristics of SCO National cultural characteristics Age Negative Power distance Positive Gender Negative Individualism Negative Education Primary-negative Secondary-positive Tertiary-positive Masculinity Positive Employment Positive Uncertainty avoidance Negative Income Poorest-negative Second- negative Middle-negative Fourth-positive Richest-positive Long-term orientation Positive Indulgence Positive Control variables Account ownership percentage among five SCO member states Positive GDP percapita of five SCO member states (USD million) Positive To test the hypotheses, regression was conducted to estimate the connection between independent variables and the e-commerce purchasing behavior of respondents. Demographic and Cultural Factors Influencing the Adoption of B2C E-Commerce in SCO Region © 2021 Global Journals 35 Global Journal of Management and Business Research Volume XXI Issue V Version I Year 2021 ( ) B