Global Journal of Management and Business Research, B: Economics and Commerce, Volume 21 Issue 5

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Davis R, Lang B and Diego JS (2014) How gender affects the relationship between hedonic shopping Demographic and Cultural Factors Influencing the Adoption of B2C E-Commerce in SCO Region © 2021 Global Journals 39 Global Journal of Management and Business Research Volume XXI Issue V Version I Year 2021 ( ) B