Global Journal of Management and Business Research, B: Economics and Commerce, Volume 23 Issue 3

fruit becomes scarce and the price increases and the opposite occurs in the summer, season that goes from June to the end of November and beginning of December; (ix) at the same time, supermarkets in the capital of Pará also started selling açaí wine to the final consumer; (x) these scouts saw a unique opportunity to undertake and have significant returns on investment (COSTA, 2016; RIBEIRO, 2016; ARAÚJO, 2017; FURTADO et al., 2020; VELOSO, 2021). Based on the identifications in the previous paragraph, it is possible to abstract that, in relation to the governance structures present in the activities of production and sale of açaí argued by Williamson (1991), both in the view of Hennart (2006) and in that of Fiani (2011) the market stands out for the following factors: 1. There is no need for specific or specialized assets, since once the location is determined, the asset is conditioned to it; 2. Ideal for transactions without specific assets, in addition to not having specific rules for certain transactions, there are also no administrative controls; 3. Incentives for production and sale are strong, as the activity, for the most part, is the only source of income for families; there are no effective administrative controls; the adaptation to the scout and auxiliary activity is strong and the general coordination of activities is not so present. e) The Açaí Micro-Entrepreneur and the Theory of Measurement Costs The study by Furtado et al. (2020) is noteworthy, when it highlights the longevity in the activity of some açaí scouts. In addition, they see an opportunity to obtain returns on the investment made and this requires measurements. Allied to this, Ribeiro (2016) alerts to the fact that the present competitiveness through the performance of companies with greater financial and equity structure such as supermarkets, also requires management combined with the measurement of economic facts. Zylbersztajn and Graça (2002, p. 22) state that the “Theory of Measurement Costs gives rise to a set of implications in the traditional concepts of TCT. Wang (2003) enters the discussion when he says that the measurement of transaction costs becomes relevant as it allows specific studies on the impact generated by institutional changes, in addition to the firm's gains from choosing the best strategic options. f) Summary of the Integrative Review The theoretical knowledge of the research and the applicability of the results in the practical studies of the artisanal açaí whisk are synthesized when based on the Institutionalist Theory and its evolution. Açaí wine work largely informally, they are recognized as institutions and under this umbrella they can be studied . the pattern of behavior of these or the members of a group or society so that institutions arise in the course of the historical process of social coexistence, establish unique behavioral bases for a group of people and, in this way, bring together thoughts and behaviors recognized as correct and acceptable (HODGSON 1985; VIANO, 2009). By identifying the micro-entrepreneur who tapped açaí, acting as small establishments formed by productive units constituted by micro and small family businesses (ARAÚJO, 2017; FURTADO et al., 2020; VELOSO, 2021). A scenario in which an opportunity for empirical study based on the NEI arises, since this differs from the traditional economic theory, as the NEI aims to identify the best way of organizing economic transactions, whose configuration changes the initial conditions for the allocation of resources (Guedes, 2000). The micro-entrepreneur that produces açaí wine, when formed by productive units made up of micro and small family businesses (ARAÚJO, 2017; FURTADO et al., 2020; VELOSO, 2021) it is possible to resort to Fiane (2011), when he understands that to produce goods or services, transactions are inevitably incurred and, even after the good is produced, there are other transactions such as the contracting of transporters, distributors, sales establishments, etc.. Thus, it is necessary to consider that these contracts incur costs and these are the necessary transaction costs for the production of the good. As for the governance structures present in the artisanal açaí whisk segment and identified in a way underlying the studies by Williamson (1991), there is a predominance of the so-called Market Structure. This is mainly due to the lack of specific assets as well as the lack of strict controls ( HENNART, 2006; FIANI, 2011). The performance of these entrepreneurs working with açaí in the form of small companies and, when generating expectation of returns on investments added there is a need to be competitive, makes us turn to Wang (2003), when he says that the measurement of transaction costs becomes if relevant as it allows specific studies on the impact generated by institutional changes, in addition to the firm's gains from choosing the best strategic options. It ends through Figure 1, which intends to demonstrate the virtuous circle of theoretical knowledge and the applicability of the results in the practical studies of the artisanal açaí whisk when based on the Institutionalist Theory. 23 Global Journal of Management and Business Research Volume XXIII Issue III Version I Year 2023 ( ) B © 2023 Global Journals Study of Artisanal Açaí Beater under the Light of Institutionalist Theory: An Integrative Review