Global Journal of Management and Business Research, C: Finance, Volume 22 Issue 4

© 2022. Athsie À Bambae Laurence Lord. This research/review article is distributed under the terms of the Attribution- NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0). You must give appropriate credit to authors and reference this article if parts of the article are reproduced in any manner. Applicable licensing terms are at https://creative commons.org/licenses/by-nc-nd/4.0/. Volume 22 Issue 4 Version 1.0 Year 2022 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Entrepreneuriat Feminin Au Cameroun: A La Recherche Des Facteurs Exogenes De La Performance Financiere By Athsie À Bambae Laurence Lord Université de Ngaoundéré Abstract- Over the past three decades, female entrepreneurship has become increasingly important in most industrialized countries but also in developing countries. The objective of this article is to highlight the exogenous factors of the financial performance of women entrepreneurs in order to promote the emergence of female entrepreneurship in Cameroon. To achieve our objective, we relied on a mixed approach (qualitative and quantitative). The qualitative approach allowed us to better define the concept of performance. To this end, an interview guide was administered to 10 women entrepreneurs and the saturation sampling method enabled us to achieve our objectives. Regarding the quantitative approach, a questionnaire was administered to 300 women, but only 250 responded. We used the LOGIT to assess the impact of the factors selected. Our results reveal that socio-cultural factors (influence of family, religion and ethnicity) and the access to financing factor (guarantee, business plan) are the main explanatory factors of financial performance. It would therefore be wise to undertake legislative and administrative reforms with a view to fully ensure gender equality in access to economic resources (right to inheritance and land ownership, access to credit, training and information). Keywords: women entrepreneurship; financial performance; endogenous factors. GJMBR-C Classification: DDC Code: 332.6453 LCC Code: HG6024.U6 EntrepreneuriatFemininAuCamerounALaRechercheDesFacteursExogenesDeLaPerformanceFinanciere Strictly as per the compliance and regulations of: Global Journal of Management and Business Research: C Finance