Global Journal of Management and Business Research, E: Marketing, Volume 21 Issue 4

© 2021. Siqi Wang & Yuqing Geng. This research/review article is distributed under the terms of the Attribution-NonCommercial- NoDerivatives 4.0 International (CC BY-NC-ND 4.0). You must give appropriate credit to authors and reference this article if parts of the article are reproduced in any manner. Applicable licensing terms are at https://creativecommons.org/licenses/by-nc- nd/4.0/. Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example By Siqi Wang & Yuqing Geng Shanghai Dianji University Abstract- With the steady development of information technology, new media plays a key role in enterprise marketing. It has very high coverage, can effectively spread the information of the enterprise, and help build enterprise culture. While promoting the innovation and development of enterprises, precision marketing realized at a lower cost, which helps to achieve the interaction between enterprises and consumers, plays a critical role in promoting the diversification of the consumer market and promoting the economic development of enterprises. Keywords: new media; corporate culture; precision marketing; interactive marketing; multi- channel. GJMBR-E Classification: ApplicationofNewMediainEnterpriseMarketingTakingCosmeticsEnterprisesasanExample Global Journal of Management and Business Research: E Marketing Volume 21 Issue 4 Version 1.0 Year 2021 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Strictly as per the compliance and regulations of: JEL Code: M31