Global Journal of Management and Business Research, E: Marketing, Volume 21 Issue 4

© 2021 Global Journals Global Journal of Management and Business Research Volume XXI Issue IV Version I Year 2021 ( ) E 8 Glow and Lovely: ‘Old Wine in a New Bottle’ Signs Denotative meanings Connotative meanings Myths Signifiers Signified Retrieved from Channel I on 03/07/2021 Sec.-1-2 In front of white background a fair s kinned smiling model wearing pink dress is s tanding looking at her camera to take selfie. As the model has fair skin, looking at her face on the screen she feels happy and smiles. Fair is beauty and beauty gives happiness is a myth. Retrieved from Channel I on 03/07/2021 Sec.-6-7 A fair skinned model wearing pink dress, a white and pink Glow & Lovely Advanced Multivitamin cream ’ s tube in her hand, comparatively less fair model wearing peach dress, whitish wall, white grilles of window, white cover of window, white window, white table, whitish bottles on the On whit e background a fai r s kinned model, wearing pink dress with a white and pink Glow & Lovel y Advanced Multivitamin cream ’ s t ube in her hand , s hows it to a comparatively less f air model to use it. The fairer lady didn ‟ t go to parlor. She has this fair skin because she used Glow & Lovely Advanced Multivitamin cream. To become as beautiful as her, Glow & Lovely Advanced Multivitamin cream has to be used. Using Glow & Lovely Advanced Multivita min cream to have glowing face and become beautiful is a myth. Retrieved from Channel I on 03/07/2021 Sec.-16-17 A white part of the tube of Glow & Lovely Advanced Multivitamin cream, Pink texts on it, white color on the background, Pink texts on the background, pink color on the background The whiter the thing is the glower it is. Being white means being lovely. Any color can glow. Only white color has glowing capacity is a myth. Retrieved from Channel I on 03/07/2021 Sec.-17-21 Fair skinned face with dark spots on right cheek of the model, white background, pinkish lips, white and pink drops falling on dark spots Darkness is the cause of ugliness. So dark spots, dark circles and darkness of the sun have to be removed. Darkness is the Cause of ugliness is a myth. Retrieved from Channel I on 3/07/2021 Duration: 21-23sec. A fair skinned model wearing pink dress, Whitish background, pink texts, white light Glow & Lovely removes darkness o f the sun from fair face of the model. The sun makes darkness on the skin which is the cause of ugliness. Fair skin means glowing skin. Fair skin means glowing skin is a myth. a A fair skinned model wearing pink dress, a mobile phone in her fair hand, whitish wall, white grilles of window, white window, white cover of window, white table, whitish bottles on the table, white floor, two yellow and pink sofas table, white floor, two yellow and pink sofas A white part of the tube of Glow & Lovely Advanced Multivitamin cream is shining and suggesting that to have glowing face people can use it. Glow & Lovely removes darkness of the sun from fair face of the model.