Global Journal of Management and Business Research, E: Marketing, Volume 21 Issue 4

businessinsider.in/advertising/brands/article/glow- lovely-has-launched-its -new-campaign-but-why- does-it-look-and-feel-exactly-like-fair-lo vely/article show/77986036.cms 17. Wimmer, Roger D.. & Dominick, Joseph R..(1983). Mass Media Research: An Introduction (9ed.). California: Wadsworth Publishing Company. P. 94 © 2021 Global Journals Global Journal of Management and Business Research Volume XXI Issue IV Version I Year 2021 ( ) E 12 Glow and Lovely: ‘Old Wine in a New Bottle’