Global Journal of Management and Business Research, E: Marketing, Volume 21 Issue 4

10. Barbara Deleersnyder, M. G. (2004). Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle. QUANTITAIVE MARKETING AND ECONOMICS, 347-383. 11. Peter H. Farquhar, P. M. (1990). A Relational Model for Category Extensions of Brands. ADVANCES IN CONSUMER RESEARCH, 856-860. 12. Apostolopoulou, A. (2002). Brand Extensions by U.S. Professional Sport Teams: Motivations and Keys to Success. SPORTS MARKETING QUARTERLY, 205- 214. 13. Aaker, D. (1990). Brand Extensions: The Good, the Bad, and the Ugly. SLOAN MANAGEMENT REVIEW, 47-56. 14. Helena F. Allman, A. P. (2016). Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type. JOURNAL OF INTERNATIONAL MARKETING, 40-61. 15. Thakor, C. K. (1997). Branding Consumer Goods: Insights from Theory and Practice. JOURNAL OF CONSUMER MARKETING, 206-219. 16. Doyle, P. (1990). Building Successful Brands: Strategic Options. JOURNAL OF CONSUMER MARKETING, 5-20. 17. Dengfeng Yan, a. A. (2007). Can Incongruent Brand Extensions Be Superior Over Congruent Ones? The Influence of Preceding Extensions. AMERICAN MARKETING ASSOCIATION, 210-211. 18. Buday, T. (1989). Capitalizing on Brand Extensions. JOURNAL OF CONSUMER MARKETING, 27-30. 19. Carolyn C. Celebuki, G. F. (2005). Characterization of Measured Menthol in 48 U.S Cigarette Sub-brands. SOCIETY FOR RESEARCH ON NICOTINE AND TOBACCO, 523-531. 20. Keller, D. A. (1990). Consumer Evaluations of Brand Extensions. JOURNAL OF MARKETING, 27-41. 21. John, B. L. (1993). Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? JOURNAL OF MARKETING, 71-84. 22. Rahman, K. (2013). Discovering brand meaning: Deriving the domains of a sub- brand. MARKET AND SOCIAL RESEARCH, 38-53. 23. Zaveri, K. R. (2013). Discovering Meaning: Deriving The Components of a Sub- brand. AMERICAN MARKETING ASSOCIATION, 29-30. 24. Paul A, B. a. (2001). Do We Really Know How Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies. JOURNAL OF MARKETING RESEARCH, 494-500. 25. Siew Meng Leong, S. H. (1997). Dominance and dilution: The effects of extending master brands. JOURNAL OF CONSUMER MARKETING, 380-390. 26. C. Whan Park, S. M. (1991). Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency. JOURNAL OF CONSUMER RESEARCH. INC, 185-193. 27. Davis, S. (2002). Implementing your BAM strategy: 11 steps to Making Your Brand a More Valuable Business Assets. JOURNAL OF CONSUMER MARKETING, 505-513. 28. Sharp, B. M. (1993). Managing Brand Extension. JOURNAL OF CONSUMER MARKETING, 11-17. 29. Yi He, Q. C. (2016). Managing sub-branding affect transfer: The Role of Consideration Set Size and Brand Loyalty. MARK LETT, 103-113. 30. Areni, K. R. (2014). Marketing Strategies for Services: Is Brand Architecture a Viable Way Forward? JOURNAL OF STRATEGIC MARKETING, 328-346. 31. Jo, M.-S. (2007). Should a quality sub-brand be located before or after the parent brand? An application of composite concept theory. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 184-196. 32. Chan-Olmsted, B.-H. C. (2010). Success Factors of Cable Network Brand Extension: Focusing on the Parent Network, Composition, Fit, Consumer Characteristics, and Viewing Habits. JOURNAL OF BROADCASTING AND ELECTRONIC MEDIA, 641-656. 33. Keel, A. L. (2015). The effects of adjacent competitors and promotion on brand sales. JOURNAL OF CONSUMER MARKETING, 43-50. 34. Keller, S. S. (2012). The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution. JOURNAL OF MARKETING RESEARCH, 373-382. 35. Katsanis, D. A. (1995). Understanding brand equity for successful brand extension.JOURNAL OF CONSUMER MARKETING , 51-64. 36. Shannon Cummins, J. W. (2013). A Critical Review of the Literature for Sales Educators. JOURNAL OF MARKETING RESEARCH, 68-78. 37. Jr., F. E. (2005). A Perspective on the Evolution of Marketing Management. JOURNAL OF PUBLIC POLICY AND MARKETING, 121-126. 38. Johnson, J. S. (2015). Broadening the application of mixed methods in sales research. JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT, 334-345. 39. Zanina Kirovska, V. S. (n.d.). BTL Activity as a tool in sales strategy and sustainability of competition in the Banking Sector. 40. F. Robert Dwyer, P. H. (1987). Developing Buyer- Seller Relationship. JOURNAL OF MARKETING, 11-27. 41. Nikolaos G. Panagopoulos, C. M. (2015). Does choice of sales control conceptualization matter? An empirical comparison of existing conceptualizations and directions for future research. JOURNAL OF PERSONAL SELLING AND SALES MANAGEMENT, 221-246. © 2021 Global Journals Global Journal of Management and Business Research Volume XXI Issue IV Version I Year 2021 ( ) E 18 Sales Strategies of Sub Brands