Global Journal of Management and Business Research, E: Marketing, Volume 21 Issue 4

motives, availability of resources and expertise, which would influence the commercial outcome of the patented research. The combined ownership is a limiting factor as the diversity and approach to commercialisation would differ within each segment. Future research should investigate the segments separately and compare them for deeper understanding. The study also limits its framework to a five-year window, which could be extended to include the more recent patents that have emerged within the countrys' more recent National Innovation System. Incorporating the newly established intermediaries and enacted new policies to increase the country's innovation capacity may improve and expand future study findings. It will also contribute to furthering knowledge in an ever-important area of organisational and national importance. R eferences R éférences R eferencias 1. Abbate, T., & Cesaroni, F. (2014). Market orientation and academic spin-off firms. 2. Arvanitis, S., Kubli, U., & Woerter, M. 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International Journal of Financial Research, 10(5). © 2021 Global Journals Global Journal of Management and Business Research Volume XXI Issue IV Version I Year 2021 ( ) E 41 The Impact of Market Orientation and Diffusion on Commercial Success of Patented Innovation in Sri Lanka