Global Journal of Management and Business Research, E: Marketing, Volume 21 Issue 4

© 2021 Global Journals Global Journal of Management and Business Research Volume XXI Issue IV Version I Year 2021 ( ) E 43 The Impact of Market Orientation and Diffusion on Commercial Success of Patented Innovation in Sri Lanka 56. Tornatzky, L. G., & Klein, K. J. (1982). Innovation characteristics and innovation adoption- implementation: A meta-analysis of findings. IEEE Transactions on engineering management, (1), 28-45. 57. Tsai, W. (2001). Knowledge transfer in inter- organisational networks: Effects of network position and absorptive capacity on business unit innovation and performance. Academy of management journal, 44(5), 996-1004. 58. Vega-Vazquez, M., Cossío-Silva, F. J., & Martín- Ruíz, D. (2012). Does the firm's market orientation behaviour influence innovation's success? Management Decision, 50(8), 1445-1464. 59. Walker, R. D. (1995). Patents as scientific and technical literature. Scarecrow Press. 60. Wang, Q., Zhao, X., & Voss, C. (2016). Customer orientation and innovation: A comparative study of manufacturing and service firms. International Journal of Production Economics, 171, 221-230 61. Wickramasinghe, C. N., & Ahmad, N. (2012). Influence of Demographic and Technical Profile on Success of Independent Inventors in Sri Lanka. The Journal of World Intellectual Property, 15(5-6), 365-378