Global Journal of Management and Business Research, E: Marketing, Volume 21 Issue 4

Index A Abandon · 2 Accelerate · 31, 42 C Cognitive · 5, 11, 33 Connotative · 6, 7, 11 Consumption · 2, 3 Convey · 1, 7 Convictions · 24 D Denotative · 6, 7 Desired · 2 Determinants · 21, 25 Dichotomous · 35, 40 Dissemination · 1 E Emergence · 2 Emphasis · 11 Entrepreneurs · 20, 21, 22 F Furthering · 30, 40 G Gathered · 23, 31 Gradually · 1 H Hindrance · 5, 11 I Implantation · 2 Implicit · 23 Incongruent · 13 Inferential · 15 Intuitively · 2, 3 O Obligations · 20 Obvious · 11 P Paramount · 39 Perishable · 26 Persuader · 13 Precision · 1 Predictors · 30, 32 Premises · 30 Pretest · 23 Proficient · 2, 3, 23 Prosperity · 20, 31 Pursue · 21 R Rectification · 2 Regulatory · 25, 27 Relevance · 23, 32 Resplendent · 24 Revealed · 16 S Scrutiny · 31, 39 Steady · 1 V Ventures · 21, 24, 32