Global Journal of Management and Business Research, E: Marketing, Volume 21 Issue 4

C ontents of the Issue i. Copyright Notice ii. Editorial Board Members iii. Chief Author and Dean iv. Contents of the Issue 1. Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example. 1-3 2. Glow and Lovely: ‘Old Wine in a New Bottle’. 5-12 3. Sales Strategies of Sub Brands. 13-19 4. Determinants of Women Participation in Business Start-Ups: Empirics of Motivators, Challenges and Opportunities. 21-30 5. The Impact of Market Orientation and Diffusion on Commercial Success of Patented Innovation in Sri Lanka. 31-43 v. Fellows vi. Auxiliary Memberships vii. Preferred Author Guidelines viii. Index