Table of Contents 1 88

Global Journal of Management and Business Research, E: Marketing, Volume 21 Issue 4

Global Journal of Management and Business Research:E	3
Volume 21 Issue 4 (Ver. 1.0)	5
Copyright Policies	6
Honourable Board Members	7
Contents	9
1. Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example	11
2. Glow and Lovely: ‘Old Wine in a New Bottle’	17
3. Sales Strategies of Sub Brands	27
4. Determinants of Women Participation in Business Start-Ups: Empirics of Motivators, Challenges and Opportunities	37
5. The Impact of Market Orientation and Diffusion on Commercial Success of Patented Innovation in Sri Lanka	49
Memberships	66
Author Guidelines	75
Index	87

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