Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 2

© 2022. Fatima Al Sayed, Hussin J. Hejase, Bassam Hamdar, Ali Hatoum & Ale J. Hejase. This research/review article is distributed under the terms of the Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0). You must give appropriate credit to authors and reference this article if parts of the article are reproduced in any manner. Applicable licensing terms are at https://creativecommons.org/licenses/by-nc-nd/4.0/. Global Journal of Management and Business Research: E Marketing Volume 22 Issue 2 Version 1.0 Year 2022 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Online ISSN: 2249-4588 & Print ISSN: 0975-5853 An Assessment of Customer-Centricity Success Factors: Context of the Lebanese Market By Fatima Al Sayed, Hussin J. Hejase, Bassam Hamdar, Ali Hatoum & Ale J. Hejase Al Maaref University (MU) Abstract- Academically, in the context of the Lebanese market, customer-centricity has not been addressed earlier; the factors that drive the success of a customer-centric strategy for an organization are to be recognized. An organization needs to identify and define the benefit and critical success factors (CSFs) of having the customer as the driver for its operations. A customer-centric organization capitalizes on an operating model based on a deep understanding of its customers, what they value, and what contribution they make to the company's profitability. This paper aims to assess and analyze the critical success factors of organizational customer-centricity within the context of the Lebanese market. It follows a quantitative approach with data collected from survey questionnaires administered to different employees of different organizations in various Lebanese regions. Keywords: customer-centric, critical success factors, lebanese market. GJMBR-E Classification: DDC Code: 338.762138456094897 LCC Code: HD9697.T454 AnAssessmentofCustomerCentricitySuccessFactorsContextoftheLebaneseMarket Strictly as per the compliance and regulations of: