Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 2

An Assessment of Customer-Centricity Success Factors: Context of the Lebanese Market 26 Global Journal of Management and Business Research Volume XXII Issue II Version I Year 2022 ( )E © 2022 Global Journals • The sample size and the convenient sampling technique applied in this work may increase the error percentage in the quantitative results presented. • Time and cost constraints hindered the ability to cover different areas in the Lebanese market. Researchers’ Contributions and Lessons Learned Researcher’s Contributions The results and findings of this research contribute to the present recorded knowledge regarding customer-centric organizations. In addition, having this research applied in the Lebanese industry may provide insights for other economic sectors and be considered a cornerstone for further research involving the financial performance of organizations. Moreover, this study is a new addition to the Lebanese market, stimulating mitigating the knowledge gap on the subject of customer-centricity success factors in the Lebanese market. The researchers were also able to formulate a framework based on the factors that determine the customer-centricity of Lebanese organizations. This framework's determinants are congruent with findings from relevant literature. Finally, this research's outcomes serve for the future development and implementation of customer-centric strategies in Lebanese organizations. R eferences R éférences R eferencias 1. Aldrich, J.O., & Cunningham, J.B. (2015). Using IBM SPSS Statistics: An Interactive Hands-On Approach .Thousand Oaks, CA, USA: Sage Publications, Inc. 2. Alida. (n.d.). Customer Centricity: The definitive Guide for aspiring Customer-Centric Brands. ALIDA . 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