Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 2

© 2022. Udanee Samarasinghe H.M.U.S.R, Wijesinghe A.G.L, Jayawardhana G.H.H, Siriwardhana J.P.R & M.D.M.M Ijas. This research/review article is distributed under the terms of the Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY- NC-ND 4.0). You must give appropriate credit to authors and reference this article if parts of the article are reproduced in any manner. Applicable licensing terms are at https://creativecommons.org/licenses/by-nc-nd/4.0/. Global Journal of Management and Business Research: E Marketing Volume 22 Issue 2 Version 1.0 Year 2022 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Online ISSN: 2249-4588 & Print ISSN: 0975-5853 Factors Influencing Customer Loyalty in Online Groceries after COVID-19 in Sri Lanka By Udanee Samarasinghe H.M.U.S.R, Wijesinghe A.G.L, Jayawardhana G.H.H, Siriwardhana J.P.R & M.D.M.M Ijas SLIIT Business School, Malabe Abstract- The; Internet is currently being utilized to enable faster business activities among businesses and consumers for various goods and services. However; Online Grocery Shopping (OGS) is not popular in Sri Lanka. But; nowadays, people will struggle to go to shops physically during this Covid-19 pandemic. Therefore; many customers have turned to online platforms to meet their needs. This; study investigates a significant impact on the dependent variable is customer loyalty, and independent variables are customer satisfaction, customer confidence, customer trust, and technology adoption, and age; as a moderator in the COVID-19 period. The; Technology Acceptance Model (TAM) is used to impart the theoretical foundation for this research. The; data was gathered through the questionnaire distributed online to 384 people, and the sampling method is the purposive sampling technique. Derived; from the results of a survey's; statistical studies, the TAM's; studies reveal the ability to investigate OGS adoption in the Colombo District. Once; the data collection is completed, the results will be analyzed using SPSS software and reading the multiple linear regression method. Keywords: online grocery, online shopping, sri lanka, COVID-19, customer loyalty, customer satisfaction, customer confidence, customer trust, product quality, technology adoption. GJMBR-E Classification: DDC Code: 658.8343 LCC Code: HF5415.52 FactorsInfluencingCustomerLoyaltyinOnlineGroceriesafterCOVID19inSriLanka Strictly as per the compliance and regulations of: