Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 2

Age 18-25 Years 80 20.8 26-35 Years 155 40.4 36-45 Years 86 22.4 46-55 Years 41 10.7 Above 56 22 5.7 Profession Private Sector 126 32.8 Public Sector 108 28.1 Entrepreneur 86 22.4 Unemployed 64 16.7 a) Person Correlation Coefficient To determine the connection between two quantitative variables, the person correlation coefficient is employed. IV. A nalysis and D iscussion a) Demographic Information Table 2: Pearson correlation coefficient Independent Variable Dependent Variable R-Value P-Value N CT CL 0.822 0.000 384 CS CL 0 .836 0.000 384 CC CL 0 .881 0.000 384 PQ CL 0 .939 0.000 384 TA CL 0 .941 0.000 384 Age CL 0.969 0.000 384 According to Table 2, the Pearson correlation coefficient between Customer Trust and Customer Loyalty is 0. 822, which has a strong positive relationship. Customer; Loyalty and Customer Trust’s significance value are 0.000, demonstrating that Customer Loyalty and Customer Trust have a statistically significant correlation. The; Pearson correlation coefficient between Customer Satisfaction and Customer Loyalty is 0.836, which has a strong positive relationship at the significance value of 0.000. When; considering Customer Confidence, there a strong positive correlation of 0.881 with Customer Loyalty at the significance value of 0.000. The; Product Quality and Customer Loyalty Pearson correlation coefficient is 0.939, which has a perfect positive relationship at the significance value of 0.000. The; Pearson correlation coefficient between Technology Adoption and Customer Loyalty is 0.941, which has a perfect positive relationship at the significance value of 0.000. Age; and Customer Loyalty Pearson correlation coefficient is 0.969, which has a perfect positive relationship at the significance value of 0.000. b) Regression Analysis Regression analysis is performed on whether a change in one variable predicts a difference in another. Table 3: Model Summary and ANOVA of Customer Trust on Customer Loyalty Model Summary ANOVA R- Value R Square P- Value 0.822 a 0.676 0.000 b a. Dependent Variable: Customer Loyalty b. Predictors: (Constant), Customer Trust Factors Influencing Customer Loyalty in Online Groceries after COVID-19 in Sri Lanka 46 Global Journal of Management and Business Research Volume XXII Issue II Version I Year 2022 ( )E © 2022 Global Journals