Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 2

Following Table 3, the R2 value is 0.676, which determines that the independent variable, customer trust, can examine 67.6 percent of the total variant in customer loyalty. The; significance value between Customer Loyalty and Customer Trust is 0.000, and as a result, the null hypothesis can be rejected, and an alternative hypothesis can be accepted. H1: Customer trust has a positive impact on customer loyalty. Table 4: Coefficients of Customer Trust on Customer Loyalty Unstandardized Coefficients P-Value B Value (Constant) 0.988 0.000 Customer Trust 0.754 0.000 a. Dependent Variable: Customer Loyalty The above Table 4 demonstrates Customer Trust has a significant value of 0.000. As; a result, implementing H1 reveals that Customer Trust impacted Customer Loyalty. The; B1 value is 0. 754, indicating that for every unit increase in Customer Trust, a 0.754- unit gain in Customer Loyalty can be expected, presuming all other variables remain constant. Table 5: Model Summary and ANOVA of Customer Satisfaction on Customer Loyalty Model Summary ANOVA R- Value R Square P- Value 0.836 a 0.699 0.000 b a. Dependent Variable: Customer Loyalty b. Predictors: (Constant), Customer Satisfaction According to Table 5, the R2 value is 0.699, and it determines that 69.9 percent of the total variation in Customer Loyalty can be examined by the independent variable, which is Customer Satisfaction. The; significance value between Customer Loyalty, and Customer Satisfaction is 0.000, and as a result, the null hypothesis can be rejected, and an alternative hypothesis can be accepted. H2: Customer Satisfaction has a positive impact on customer loyalty. Table 6: Coefficients of Customer Satisfaction on Customer Loyalty Unstandardized Coefficients P-Value B Value (Constant) 0.963 0.000 Customer Satisfaction 0.783 0.000 a. Dependent Variable: Customer Loyalty Given Table 6, Customer Satisfaction has a significant value of 0.000. As; a result, implementing H2 reveals that Customer Satisfaction impacted Customer Loyalty. The; B1 value is 0. 783, indicating that for every unit increase in Customer Satisfaction, a 0.783-unit gain in Customer Loyalty can be expected, presuming all other variables remain constant. Table 7: Model Summary and ANOVA of Customer Confidence on Customer Loyalty Model Summary ANOVA R- Value R Square P- Value 0.881 a 0.776 0.000 b a. Dependent Variable: Customer Loyalty b. Predictors: (Constant), Customer Confidence The above Table 7 reveals the R2 value is 0.776, and it determines that 77.6 percent of the total variation in Customer Loyalty can be examined by the independent variable, Customer Confidence. The; significance value between Customer Loyalty, and Customer Confidence is 0.000, and as a result, the null hypothesis can be rejected, and an alternative hypothesis can be accepted. H3: Customer Confidence has a positive impact on customer loyalty. Factors Influencing Customer Loyalty in Online Groceries after COVID-19 in Sri Lanka 47 Global Journal of Management and Business Research Volume XXII Issue II Version I Year 2022 ( )E © 2022 Global Journals