Global Journal of Management and Business Research, E: Marketing, Volume 22 Issue 2

Table 8: Coefficients of Customer Confidence on Customer Loyalty Unstandardized Coefficients P-Value B Value (Constant) 0.432 0.000 Customer Confidence 0.884 0.000 a. Dependent Variable: Customer Loyalty According to Table 8, Customer Confidence has a significant value of 0.000. As; a result, implementing H3 reveals that Customer Confidence impacted Customer Loyalty. The B1 value is 0. 884, indicating that for every unit increase in Customer Confidence, a 0.884-unit gain in Customer Loyalty can be expected, presuming all other variables remain constant. Table 9: Model Summary and ANOVA of Product Quality on Customer Loyalty Model Summary ANOVA R- Value R Square P- Value 0.939 a 0.883 0.000 b a. Dependent Variable: Customer Loyalty b. Predictors: (Constant), Product Quality In the view of Table 9, the R2 value is 0.883, and it determines that 88.3 percent of the total variation in Customer Loyalty can be examined by the independent variable, which is Product Quality. The; significance value between Customer Loyalty and Product Quality is 0.000, and as a result, the null hypothesis can be rejected, and an alternative hypothesis can be accepted. H4: Product Quality has a positive impact on customer loyalty. Table 10: Coefficients of Product Quality on Customer Loyalty Unstandardized Coefficients P-Value B Value (Constant) 0.819 0.000 Product Quality 0.804 0.000 a. Dependent Variable: Customer Loyalty Following Table 10, Product Quality has a significant value of 0.000. As; a result, implementing H4 reveals that Product Quality impacted Customer Loyalty. The; B1 value is 0. 804, indicating that for every unit increase in Product Quality, a 0.804-unit gain in Customer Loyalty can be expected, presuming all other variables remain constant. Table 11: Model Summary and ANOVA of Technology Adoption on Customer Loyalty Model Summary ANOVA R- Value R Square P- Value 0.941 a 0.885 0.000 b a. Dependent Variable: Customer Loyalty b. Predictors: (Constant), Technology Adoption According to Table 11, the R2 value is 0.885, and it determines that 88.5 percent of the total variation in Customer Loyalty can be examined by the independent variable, which is Technology Adoption. The; significance value between Customer Loyalty and Technology Adoption, is 0.000, and as a result, the null hypothesis can be rejected, and an alternative hypothesis can be accepted. H5: Technology Adoption has a positive impact on customer loyalty. Table 12: Coefficients of Technology Adoption on Customer Loyalty Unstandardized Coefficients P-Value B Value (Constant) 0.286 0.000 Technology Adoption 0.929 0.000 a. Dependent Variable: Customer Loyalty Factors Influencing Customer Loyalty in Online Groceries after COVID-19 in Sri Lanka 48 Global Journal of Management and Business Research Volume XXII Issue II Version I Year 2022 ( )E © 2022 Global Journals